Mental Health Awareness Week is an annual event when there is an opportunity for the whole of the UK to focus on achieving good mental health. The Mental Health Foundation started the event 21 years ago. The event has grown to become one of the biggest awareness weeks across the UK and globally.
Loneliness is affecting more and more of us in the UK and had a huge impact on our physical and mental health during the pandemic. Our connection to other people and our community is fundamental to protecting our mental health and we need to find better ways of tackling the epidemic of loneliness. We can all play a part in this.
Read more here.
Mental Health Awareness Week shines a light on mental health experiences. Often misrepresented, mental health stories on screen can add to stigma around mental health conditions. films can also present opportunities to raise awareness, support education and broaden understanding about mental health experiences, and ignite important discussions about how we look after each other. Find some highlighted films and events on this page, along with resources to support the wellbeing of cinema audiences.
We have provided some links to some interesting films below. If you are a filmmaker who works with themes of mental health and have work online, for example on your website, YouTube or Vimeo, you can let us know about it by completing our contact form here.
Online initiatives can help people and communities to connect and support people experiencing mental health problems. There are some resources included here for getting started with running events online.
Could you:
People affected by dementia often have to give up the things they love due to inaccessible and unsupportive environments. This includes visiting a cinema.
Cinemas have an important part to play in tackling the social and economic impact of dementia, by allowing people living with dementia to continue to participate in entertainment. Our new cinema guide, produced in collaboration with Alzheimer’s Society and UK Cinema Association, is designed to help cinemas improve their accessibility and become more dementia-friendly.
People living with dementia should be able to live the life they want to lead in their communities, irrespective of their condition. This will only be achieved with greater awareness, understanding, and support for those impacted by dementia. Becoming a dementia-friendly organisation means providing the opportunities to help every person with dementia continue to do the things they want to do and cinemas are central to this aim.
From your first family trip to the big screen to seeing the latest blockbusters with friends as a teenager, film is an immersive experience which can leave a profound and lasting impact on an individual. It can promote activity and stimulation of the mind; be an important tool for reminiscence, and is often associated with relaxation, engagement and, above all, enjoyment. By developing an understanding of dementia, cinemas can make a huge difference to people living with dementia.
This guide gives best practice advice on how to run dementia-friendly screenings and shares successful case studies from organisations already running. It aims to spread awareness of dementia-friendly screenings and encourages cinemas of all sizes to get involved.
We have also prepared a dementia friendly survey to assist with gathering data at your screenings.
Access the guide, along with further resources in the downloads section.
In 2015 Disabled Access Day, 16 March, began as a day to celebrate good access and to create opportunities for people to try something new. The day was very much about highlighting the fantastic access that already exists in places, experiences such as going on a touch tour, enjoying a relaxed performance, sensory experiences, signed events, level access and of course a warm welcome! Often these activities and experiences are hard to arrange or create a sense of anxiety and fear.
Cinemas across the country offer access for people who may have visible or hidden disabilities, as well as offering specific accessible screenings, such as subtitled, audio described, BSL interpreted, relaxed environment, autism-friendly, and/or dementia-friendly screenings.
Your Local Cinema lists many subtitled and audio-described screenings
Accessible Screenings UK also list autism-friendly, subtitled and audio-described screenings
Many cinemas across the country offer relaxed environment or autism-friendly screenings, with adaptations to make the space more comfortable and accessible for autistic people to enjoy film as individuals or with their families.
Organisations such as the UK Cinema Association, Dimensions, National Autistic Society and BFI FAN have worked with cinemas to support them in welcoming autistic audiences.
We have provided some training resources and information on this page to help you host Relaxed Screenings in your venue.
Cinema and film can be an inspiring and powerful tool for representation and developing awareness projects. Find some inspiration on this page about previous and existing projects, films, or information for further research and planning ideas.
Jo attended Opening our Doors: Inclusive Cinema in Glasgow 2019 to run a workshop on marketing diverse titles for audiences.
“One of things I enjoy most about working on grassroots and outreach marketing on film projects is the sheer diversity of campaigns you can be involved with as well as the creative freedom you can exercise on the below the line activity associated with these projects.
“As cinemas, community cinemas or festivals its imperative you treat grassroots/outreach marketing as an integral part of your audience development programme – you’ll need to nurture and cultivate these relationships over time.
“Look at your programme at a whole and find the common links between films – look at I, Daniel Blake and Nae Pasaran! for instance, there is definitely a crossover in terms of the politics or looking at young empowered female led films like Patti Cake$ and Skate Kitchen. Be as strategic as you can with your programming.
“Organisations and individuals you engage with will become your ambassadors and champions so its important you keep the conversations with them going even during your quieter periods or between events.
“Also as local organisations you’re a unique position to understand the sensitivities and culture of your community, this is a massive advantage – think of all the knowledge you have and how it can be best used!”
2680 out of 7000 languages spoken in the world are endangered. Only a few hundred languages have genuinely been given a place in education systems and the public domain, and less than a hundred are used in the digital world.
International Mother Language Day has been observed every year since February 2000 to promote linguistic and cultural diversity and multilingualism. In 2019, the United Nations declared The Year of Indigenous Languages (IY2019) to raise awareness and recognise the important cultural value that they bring to our world.
The UN has proclaimed 2022-2032 the International Decade of Indigenous Languages to draw global attention on the critical situation of many indigenous languages.
This is a great time to focus on planning screenings of films not in the English language, learn about the challenges Indigenous languages face by connecting people through language and culture through film.
February is LGBT+ History Month in the United Kingdom. It’s a month to celebrate the heritage, culture and contributions of lesbian, gay, bisexual, transgender, queer and intersex self-defining groups.
Activists and allies can support by:
Dementia-friendly screenings create a slice of normal life for people living with dementia, a chance to experience film in a relaxed and supported environment. Cinemas across the UK are providing screenings throughout the year, but World Alzheimer’s Month is an opportunity to highlight these events.
Dementia-friendly screenings are sometimes called relaxed screenings, though these can also be suitable for people with multiple sensory sensitivities or different conditions such as autism spectrum disorder or learning disabilities.
Screenings are adapted to make the environment more suitable for people living with dementia. Sometimes, simple adaptations can be enough for someone to experience a slice of ordinary life and enjoy a cinema experience with their companions.
Find out more about running dementia-friendly screenings here or check out the downloads on this page.
Oral presentations often make use of visual aids such as PowerPoint presentations. If consideration is not given to blind and partially sighted members of the audience, a presentation can be inaccessible. The World Blind Union (WBU) produce simple guidelines on how to maximise your impact by ensuring that your presentation, and your delivery technique, is … More
To encourage new young audiences to experience theatre, the Arts Council’s A Night Less Ordinary scheme in association with Metro offered over half a million (618,000) free theatre tickets to anyone under 26 at more than 200 venues throughout England. In this video Jane Finnis, Culture 24, Jake Orr, www.ayoungertheatre.com, Susan Whiddington, Mousetrap Theatre Projects … More
