Deaf Awareness Week, co-ordinated by UK Council on Deafness is a campaign in which many different organisations participate, each able to promote their own work within the broad spectrum of deafness.
Many organisations collaborate and work together in a joint campaign of UK wide national and local events to raise awareness of the needs of the 1 in 6 deaf or hard of hearing people in the UK. Deaf Awareness Week aims to promote the positive aspects of deafness, promote social inclusion and raise awareness of the huge range of local organisations that support deaf people and their family and friends.
There are many ways in which cinemas and exhibitors can get involved to promote d/Deaf awareness within their organisations and for audiences. From staff learning some basic BSL signing to programming more captioned subtitled films to always adding subtitles to social media content, here are some resources to get you started.
When planning film exhibition initiatives online it is important to think about access and inclusion for everyone.
Things to think about regarding d/Deaf awareness and online film exhibition:
We would love to know about your film or cinema project at Inclusive Cinema. If you’d like to submit your own case study, please download this Inclusive screening case study template and submit it to toki[at]filmhubwales.org, so we can share your experiences, too.
The ICO commissioned this toolkit for (primarily) independent film exhibitors to support their work in making their venues and services more inclusive and accessible for visually impaired people.
People living with sight loss want to enjoy the same experiences as everyone else. This includes going to the cinema and there is therefore a strong economic argument for film exhibitors to meet this demand, as well as the obvious social and moral imperatives for cultural organisations to aim to serve everyone within their community.
In addition, cinemas have a legal duty to make their services accessible to all people with disabilities, including visually impaired people, under the Equality Act 2010. People with disabilities who feel they have been refused or denied reasonable access to a service have the option to take the service provider to court.
Organisations that are inclusive and welcoming to people with disabilities gain enhanced community reputation and trust. People with disabilities are loyal to organisations which provide a consistently good and inclusive service.
Read the full ICO guide to Developing Visually Impaired Audiences, and check out their web page on Subtitling and audio description for information around screening accessibly to blind and partially-sighted audiences.
Children’s Mental Health Week in February shines a light on the importance of children and young people’s mental health, launched by Place2Be, who provide mental health support in UK schools. The theme for 2026 is “This Is My Place.” You can find lots of resources to support work around this here.
Around three children in every primary school class has a mental health problem (1). In addition, many children and young people struggle with a range of challenges such as bullying or bereavement.
Often misrepresented, mental health stories on screen can add to stigma around mental health conditions. Taking opportunities to raise awareness, and supporting education, cinemas can screen films to broaden understanding about mental health experiences, and ignite important discussions about how we look after each other.
Screenings can be for a range of audiences, from children and young people themselves to parents, carers and professionals who work with young people. Find some ideas for film screenings and events relating to Children’s Mental Health Week on this page.
The activity of visiting a cinema can be beneficial to wellbeing. You may wish to consider accessibility and support for a diverse range of audiences.
If you’re interested in running a relaxed screening, to help support audiences with additional needs in your cinema, find out more in our quick tips for running relaxed screenings. You may also find some transferable advice in our autism-friendly screenings guide. Ideally, consult with relevant groups in your area for advice and expertise on supporting audiences.
(1) NHS Digital (2018) ‘Mental Health of Children and Young People in England, 2017.” Available at: https://digital.nhs.uk/data-and information/publications/statistical/mental-health-of-children-and-young-people-in-england/2017/2017. Based on 12.8% of 5-19 year olds being identified as having a diagnosable mental health condition.
Project Overview Following the success of Beyoncé’s Homecoming, we wanted to see if we could present a live gospel choir showing of Amazing Grace with We Are Parable to attract new, younger audiences to our cinema. Why the project matters As a community interest company, we want our programme to represent a broad church with … More
We recommend using professional subtitling and audio description services for your film wherever possible, to ensure the best possible standard and accessibility for your screenings.
To provide subtitles which are accessible for D/deaf audiences you will need to provide caption (descriptive) subtitles for your film, which provide extra information about the sound onscreen as well as dialogue. Subtitling often used for foreign language films translates the dialogue only and assumes a hearing audience. Please check with the individual subtitle supplier whether they provide this.
For foreign language films, you will need a Subtitler and/or Audio Describer who can translate for screen.
Here are details of some UK based organisations who may be able to help:
Matchbox Cineclub – Subtitling.
Day for Night – Subtitling , audio description, translation in 45 languages.
Voicebox – Subtitling.
Glocal Media – Subtitling and BSL translation for media.
Zebra Uno – Subtitling and BSL translation for media
Capital Captions – Subtitling, audio description and translation.
Screen Language – Subtitling, audio description and translation.
Matinee Multilingual – Subtitling, audio description and translation in 80+ languages.
Mind’s Eye – Audio Description
Vocal Eyes – Audio Description
Audio Description Association – Offers a directory of freelance Audio Describers, sorted by region.
Sign Language Media – BSL translation for media.
Reflect BSL – BSL translation for media.
Red Bee Media – BSL translation for media.
Bradford Talking Media – Subtitling and BSL translation for media.
Sign Language Direct – BSL translation for media.
Tarjuman – Subtitling and translation.
If you are looking for a BSL interpreter for your film screening, event or meeting, here is a list of Interpreter services and organisations who may be able to help:
Action On Hearing Loss – BSL Interpreters, Deafblind interpreters, Lip Speakers, Sign Supported English (SSE) Interpreters.
Clarion UK – BSL Interpreters.
Sign Language Direct – BSL Interpreters and Lip Speakers.
Sign Solutions – BSL Interpreters.
Deaf Umbrella – BSL Interpreters, London and South East (Kent).
Prestige Network – BSL Interpreters.
Zebra Uno – BSL Interpreters, Lip Speakers, Sign Supported English (SSE) Interpreters, Deafblind Interpreters, international Sign Interpreter.
LanguageLine Solutions – BSL Interpreters.
BID Services – BSL Interpreters.
Royal Association for Deaf People – BSL Interpreters, Lip Speakers, Deafblind Interpreters.
Link Hearing – BSL Interpreters.
List of BSL interpreter contacts.
AVSTTR (The Association of Speech-To-Text Reporters) – Speech-To-Text Reporters
Action on Hearing Loss – Speech-To-Text Reporters
MyClearText – Speech-To-Text Reporters
Clarion UK – Speech-To-Text Reporters
NRCPD (The National Registers of Communication Professionals working with Deaf and Deafblind People) – Speech-To-Text Reporters
BIVR (British Institute of Verbatim Reporters) – Speech-To-Text Reporters
Stagetext – Subtitling and live captioning
AI Live – Live captions
Transcription City – Subtitling and live captioning
Capital Captions – Live captioning
Streamtext – Realtime caption solution
CC Extractor – produces subtitle files from closed captions
Rev.com – transcription, subtitling and captions
Zubtitle – captions for social media
Speakertext – cloud-worker generated captions
Easy Read information is designed for people with a learning disability who like clearly written words with pictures to help them understand.
FAN supported BFI Musicals in autumn 2019. This was a nationwide cinema season celebrating the spectacle and craft of Musicals on film. This major season was led by BFI, Independent Cinema Office and Film Audience Network (FAN).
FAN member cinemas could access screening support to present films, mini seasons or events as part of the season. With screening support, they received help to fund their own independent programming and events plus support to do wrap around activity related to the seasons core titles.
For exhibitors who wanted to include Captioned Subtitles on their screenings, Sweet Charity was bookable from the ICO touring programme. Tommy and Singin’ in the Rain was available from the BFI.
Exhibitors who wanted to run a Dementia-Friendly screening, could take a look at our downloads section. Screenings are adapted to make the environment more suitable for people living with dementia. You can find more about running dementia-friendly screenings here. Dementia-friendly screenings are also sometimes called Relaxed Screenings, though these can also be suitable for people with multi sensory sensitivities or different conditions such as autism or learning disabilities.
Exhibitors who were interested in running a relaxed screening, could find out more in our quick tips for running relaxed screenings. There is also some transferable advice in our autism-friendly screenings guide, though bear in mind much of this advice is specific to people living with autism, not necessarily those who are Learning Disabled. Ideally, consult with Learning Disabled groups in your area for advice and expertise.
With Learning Disability week coming up in June, now is the time to support learning disabled representation in the film industry as well as consider access to cinema for neurodivergent audiences.
In 2019, FAN New Releases supported Signature’s title The Peanut Butter Falcon, a modern Mark Twain-esque adventure starring Shia LaBeouf (American Honey, Fury) as a small-time outlaw turned unlikely coach who joins forces with Zack Gottsagen‘s Zak, a young man with Down Syndrome on the run from a nursing home with the dream of becoming a professional wrestler. Dakota Johnson (Suspiria, Fifty Shades of Grey) stars as Zak’s loving, but stubborn, carer.
This feel-good film features a Learning Disabled actor in a leading role, where his disability is not the main element of the story. It’s a tale of friendship and adventure, and will appeal to fans of wrestling, good storytelling, and/or road movies.
You can now watch The Peanut Butter Falcon on BFI Player.
Bookings for Community Cinema screenings can be made from Cinema For All.
You can also watch the film My Feral Heart on BFI Player. A drama in which Luke (Steven Brandon), a young man with Down’s syndrome who prizes his independence, is forced into a care home after the death of his mother. There he rails against the restrictions imposed on him, but his frustrations are allayed by his budding friendships with his care-worker Eve (Shana Swash) and a mysterious feral girl (Pixie Le Knot).
If you’re interested to run a relaxed screening, to help bring in Learning Disabled audiences to your cinema, find out more in our quick tips for running relaxed screenings. You may also find some transferable advice in our autism-friendly screenings guide, though bear in mind much of this advice is specific to people living with autism, not necessarily those who are Learning Disabled. Ideally, consult with Learning Disabled groups in your area for advice and expertise.
Every design decision can make the user experience better or worse. Successful inclusive design requires informed decision-making at the concept stage, because it can become prohibitively expensive to make changes later on. This kit describes the four main phases of inclusive concept design: Manage: Review the evidence to decide ‘What should we do next?’ Explore: … More
Opening Our Doors was a day of workshops and talks developed by Film Hub Wales, aimed at highlighting inclusivity and equality in film exhibition. The event was aimed at exhibitors seeking to capacity build within their own cinemas. It was a tailor-made day of workshops, case studies and discussions by experts and FAN members for FAN members aimed to boost exhibitor confidence in being more inclusive.
Working closely with Film Hub Scotland, and forming part of their Amplify programme, an Opening our Doors day was delivered in January 2019 to support members of the network in understanding and engaging with diverse communities including low-income, BAME, and disabled groups. The event also referenced programming, and marketing for diverse audiences.
The BFI diversity standards task exhibitors with supporting better inclusion in cinema, such as inclusion for those with additional needs and for those who might feel culturally excluded.
Many of us know about the barriers that are in front of us when we talk about building diverse audiences. We don’t really get the time to consider and talk about our options, our fears, talk to our peers and come up with solutions to improve what we offer.
