BFI Statistical Yearbook 2018 – Film at the Cinema
Film at the Cinema chapter from BFI Statistical Yearbook presenting in one place all the available statistics on UK film and the UK film industry.
Jo attended Opening our Doors: Inclusive Cinema in Glasgow 2019 to run a workshop on marketing diverse titles for audiences.
“One of things I enjoy most about working on grassroots and outreach marketing on film projects is the sheer diversity of campaigns you can be involved with as well as the creative freedom you can exercise on the below the line activity associated with these projects.
“As cinemas, community cinemas or festivals its imperative you treat grassroots/outreach marketing as an integral part of your audience development programme – you’ll need to nurture and cultivate these relationships over time.
“Look at your programme at a whole and find the common links between films – look at I, Daniel Blake and Nae Pasaran! for instance, there is definitely a crossover in terms of the politics or looking at young empowered female led films like Patti Cake$ and Skate Kitchen. Be as strategic as you can with your programming.
“Organisations and individuals you engage with will become your ambassadors and champions so its important you keep the conversations with them going even during your quieter periods or between events.
“Also as local organisations you’re a unique position to understand the sensitivities and culture of your community, this is a massive advantage – think of all the knowledge you have and how it can be best used!”
Film at the Cinema chapter from BFI Statistical Yearbook presenting in one place all the available statistics on UK film and the UK film industry.
The 2018 edition contains 128 pages of data and generic comment on the past year’s cinemagoing in the UK and Ireland, some of it specially commissioned and not published elsewhere. The book offers insights into how film distributors drove consumption by bringing a wide range of 874 releases to UK cinema audiences. There’s also an … More
This workplace Guidance has been produced to complement the Set of Principles for the Screen Industries. It offers practical support to help those in the industry to tackle workplace bullying and harassment and includes recommendations aimed at both employers – such as productions, festivals, studios and organisations of all sizes, including SPVs (Special Purpose Vehicles) … More
By registering for National Inclusion Week, you’ll be the first to receive new fact sheets, tools, helpful information and lots more! To get you started, five Daily Challenges offer practical actions for you to help make inclusion an everyday reality. Fact sheets give you some great practical tips and knowledge on inclusion. And webinars and … More
The ambition of this toolkit is to help your organisation – whether business, public sector or charitable – support the mental health and wellbeing of your employees. It will help you take positive actions to build a culture that champions good mental health and provide a greater understanding for how to help those who need more support.
To encourage new young audiences to experience theatre, the Arts Council’s A Night Less Ordinary scheme in association with Metro offered over half a million (618,000) free theatre tickets to anyone under 26 at more than 200 venues throughout England. In this video Jane Finnis, Culture 24, Jake Orr, www.ayoungertheatre.com, Susan Whiddington, Mousetrap Theatre Projects … More
A collection of articles, links and research designed to help cinemas and organisations interested in developing young audiences, aged 16-30.
cinema nation was asked to speak at the 18th Europa Cinemas Conference, held in Athens between 21-24 November 2013. As part of a workshop on the future of cinemas, Michael delivered a fast paced overview of how to prepare yourself with working with young audiences.
‘Youth voice’ and ‘youth participation’ has been a growing movement in a number of sectors for a long time. But the phrase ‘youth engagement’ is often overused and misunderstood. Effective youth engagement is one of the most critical priorities for organisations working with young people. With everyone keen to ‘do it’, many are considering how … More