The ICO commissioned this toolkit for (primarily) independent film exhibitors to support their work in making their venues and services more inclusive and accessible for visually impaired people.
People living with sight loss want to enjoy the same experiences as everyone else. This includes going to the cinema and there is therefore a strong economic argument for film exhibitors to meet this demand, as well as the obvious social and moral imperatives for cultural organisations to aim to serve everyone within their community.
In addition, cinemas have a legal duty to make their services accessible to all people with disabilities, including visually impaired people, under the Equality Act 2010. People with disabilities who feel they have been refused or denied reasonable access to a service have the option to take the service provider to court.
Organisations that are inclusive and welcoming to people with disabilities gain enhanced community reputation and trust. People with disabilities are loyal to organisations which provide a consistently good and inclusive service.
Read the full ICO guide to Developing Visually Impaired Audiences, and check out their web page on Subtitling and audio description for information around screening accessibly to blind and partially-sighted audiences.
A report on “Action on Loneliness in care homes: an intergenerational project” which was commissioned by the London Borough of Tower Hamlets Public Health team and was run by Magic Me between October 2015 and October 2016.
Now the BBC’s filming and involvement has finished, we at the Oxford Academy are taking the Old School project forward independently. We’re extending the pilot further with the aim of creating a universal framework for schools who would like to run their own similar schemes. In the meantime we’re sharing the things we’ve learnt so … More
This report explores disability focused projects within the Cultural Olympiad, focusing on their impacts on Deaf and disabled artists and the wider arts sector. The findings are based on case studies of two large programmes: Unlimited and Accentuate, and nine smaller projects or commissions which sat within them.
There is more to watching films than meets the eye. Experiencing films together can change our lives, communities and society for the better. The BFI Film Audience Network has developed The Bigger Picture to showcase how exhibitors across the UK are making a difference, from dementia-friendly screenings to young programmer initiatives. Full of inspirational case … More
Every design decision can make the user experience better or worse. Successful inclusive design requires informed decision-making at the concept stage, because it can become prohibitively expensive to make changes later on. This kit describes the four main phases of inclusive concept design: Manage: Review the evidence to decide ‘What should we do next?’ Explore: … More
Project overview Why the project matters Matinée provides dementia friendly cinema screenings across Derbyshire for people living with memory challenges, their family and friends. People with a dementia are ‘at higher risk of social isolation through a loss of social networks/ social support… Social isolation… has been associated with the risk of developing dementia.” Reducing … More
Mental Health Movie Monthly was launched in 2016 at Robert Gordon University by two lecturers with the aim of improving understanding around mental health and increasing empathy with people who experience mental health issues. Films chosen for their potential for fruitful debate are shown, followed by an open discussion in which all members of the … More
People affected by dementia often have to give up the things they love due to inaccessible and unsupportive environments. This includes visiting a cinema.
Cinemas have an important part to play in tackling the social and economic impact of dementia, by allowing people living with dementia to continue to participate in entertainment. Our new cinema guide, produced in collaboration with Alzheimer’s Society and UK Cinema Association, is designed to help cinemas improve their accessibility and become more dementia-friendly.
People living with dementia should be able to live the life they want to lead in their communities, irrespective of their condition. This will only be achieved with greater awareness, understanding, and support for those impacted by dementia. Becoming a dementia-friendly organisation means providing the opportunities to help every person with dementia continue to do the things they want to do and cinemas are central to this aim.
From your first family trip to the big screen to seeing the latest blockbusters with friends as a teenager, film is an immersive experience which can leave a profound and lasting impact on an individual. It can promote activity and stimulation of the mind; be an important tool for reminiscence, and is often associated with relaxation, engagement and, above all, enjoyment. By developing an understanding of dementia, cinemas can make a huge difference to people living with dementia.
This guide gives best practice advice on how to run dementia-friendly screenings and shares successful case studies from organisations already running. It aims to spread awareness of dementia-friendly screenings and encourages cinemas of all sizes to get involved.
We have also prepared a dementia friendly survey to assist with gathering data at your screenings.
Access the guide, along with further resources in the downloads section.
Jo attended Opening our Doors: Inclusive Cinema in Glasgow 2019 to run a workshop on marketing diverse titles for audiences.
“One of things I enjoy most about working on grassroots and outreach marketing on film projects is the sheer diversity of campaigns you can be involved with as well as the creative freedom you can exercise on the below the line activity associated with these projects.
“As cinemas, community cinemas or festivals its imperative you treat grassroots/outreach marketing as an integral part of your audience development programme – you’ll need to nurture and cultivate these relationships over time.
“Look at your programme at a whole and find the common links between films – look at I, Daniel Blake and Nae Pasaran! for instance, there is definitely a crossover in terms of the politics or looking at young empowered female led films like Patti Cake$ and Skate Kitchen. Be as strategic as you can with your programming.
“Organisations and individuals you engage with will become your ambassadors and champions so its important you keep the conversations with them going even during your quieter periods or between events.
“Also as local organisations you’re a unique position to understand the sensitivities and culture of your community, this is a massive advantage – think of all the knowledge you have and how it can be best used!”
