Tag: signing

Stats

• There are 11 million people with hearing loss across the UK, that’s around one in six of us.
• There are 50,000 children with hearing loss in the UK. Around half are born with hearing loss while the other half lose their hearing during childhood.
• An estimated 900,000 people in the UK have severe or profound hearing loss.
• It is estimated that there are at least 24,000 people across the UK who use British Sign Language (BSL) as their main language (although there are likely to be more that we don’t know about).
• Hearing loss can lead to withdrawal from social situations, emotional distress, and depression. Research shows that it increases the risk of loneliness, but only for those who don’t wear hearing aids.
• Hearing loss can increase the risk of dementia by up to five times, but evidence also suggests that hearing aids may reduce these risks.^[1]
• 70% of people with hearing loss who responded to a survey said that hearing loss sometimes prevented them from fulfilling their potential at work.^[2]
• 35% of business leaders surveyed in a YouGov poll don’t feel confident about employing a person with hearing loss.^[3]
• Nine out of ten respondents said background noise was the biggest problem they face when eating out.^[4]
• 87% people with hearing loss have started to watch a programme on-demand and found that it had no subtitles.^[5]
• Less than 10% of respondents rated the provisions at their local cinema as good or excellent.
• 5% of respondents said they would visit the cinema more frequently if provisions were improved.
• 91% of respondents found the number of subtitled screenings in their area inadequate.
• 61% of respondents felt the staff at their local cinema were not aware of their needs.
• 64% of respondents felt the marketing of these provisions at their local cinema was inadequate or inconsistent.^[6]

^[1] Action on Hearing Loss, Facts and Figures 2018
^[2] Action on Hearing Loss, Hidden Disadvantage report
^[3] Action on Hearing Loss, Working for Change report
^[4] Action on Hearing Loss, Speak Easy survey
^[5] Action on Hearing Loss, Progress on Pause report
^[6] Independent Cinema Office, Developing Deaf Audiences in Your Cinema

Organisations

Action on Hearing Loss supports and helps people experiencing hearing loss, so they can take back control and live the live they choose.

BDA is the UK’s leading membership organisation and registered charity run by Deaf people for Deaf people. The BDA delivers a range of services to achieve its aims of empowering Deaf people to overcome difficulties that they face on a daily basis.

National Deaf Children’s Society is the leading charity dedicated to creating a world without barriers for deaf children and young people.

Sense is a national disability charity that supports people with complex communication needs, including those who are deafblind, to be understood, connected and valued.

Deafblind UK supports people with combined sight and hearing loss to live the lives they want.

Stats

• There are over 11 million people with a limiting long term illness, impairment or disability.
• The most commonly-reported impairments are those that affect mobility, lifting or carrying.^[1]
• There are 13.9 million disabled people in the UK. 8 per cent of children are disabled, 19 per cent of working age adults are disabled, 45 per cent of pension age adults are disabled.^[2]
• After housing costs, the proportion of working age disabled people living in poverty (28 per cent) is higher than the proportion of working age non-disabled people (18 per cent).^[3]
• Life costs you £570 more on average a month if you’re disabled.^[4]
• Over a quarter of disabled people say that they do not frequently have choice and control over their daily lives.^[5]
• Around a third of disabled people experience difficulties related to their impairment in accessing public, commercial and leisure goods and services.^[6]
• The spending power of families with at least one disabled person is estimated by the Government to be over £200 billion a year.^[7]
• Disabled audiences are over-represented amongst video buyers.^[8]

^[1] ONS Opinions Survey 2011
^[2] Family Resources Survey 2016/17
^[3] Households Below Average Income, 2015-16
^[4] Scope: The disability price tag
^[5] ONS Opinions Survey 2011
^[6] ONS Opinions Survey 2010
^[7] Department for Work and Pensions
^[8] BFI Audiences Research and Statistics 2015

Organisations

Scope exists to make this country a place where disabled people have the same opportunities as everyone else.
Disability Rights UK want a society where everyone can participate equally.

Centre for Accessible Environments (CAE) provides consultancy, training, research and publications on building design and management to meet all user needs, including disabled and older people.

Mind provides advice and support to empower anyone experiencing a mental health problem.

Royal National Institute of Blind People (RNIB) is the UK’s leading charity supporting blind and partially sighted people.

Action on Hearing Loss supports and helps people experiencing hearing loss, so they can take back control and live the live they choose.

Contact supports families with the best possible guidance and information. They bring families together to support each other, and help families to campaign, volunteer and fundraise to improve life for themselves and others.

Disability Arts has an extensive database of cinema and arts organisations

Sensory Trust also has a useful list

Whether you are running a specific programme to engage with LGBTQ+ audiences or simply hoping to grow LGBTQ+ representation in your existing screenings, it’s really important to remember some key things to make sure you are sensitively and appropriately programming, promoting, and welcoming audiences in your cinema.

1. Work with LGBTQ+ people themselves, whether it’s working with community or national organisations or with people within your own organisation.
2. Employ a more diverse workforce at all levels. Welcome diverse groups in your job applications and your mission statements.
3. If you can, get training delivered to staff about how to engage sensitively with audiences, and for a better understanding of the experience of LGBTQ+ people.
4. Consider that people have multiple identities so communication needs to work for LGBTQ+ people across your whole programme, and don’t presume that you will only have an LGBTQ+ turnout for your targeted programming.
5. Get LGBTQ+ people to audit your venue to give feedback about how the space feels, about signage, and about the customer service experience.
6. Make sure you take feedback on board and actually use it, and share your reasoning across the organisation.
7. Consider the tone of your signage – can you be gender neutral?
8. Think about lesser told stories – not just the obvious films… Are you including lesbian and trans stories? Think about the filmmakers and if they have credibility.
9. Get LGBTQ+ people to programme and give insights into marketing and audience development. (Best practice with any consultancy is to pay people!)
10. Revise your communications with LGBTQ+ insights – what kind of language do you use? Are you welcoming? Is there subtle prejudice in the way you communicate that needs to be considered?
11. You’ll need to do more community and social marketing. Engage with charities and relevant LGBTQ+ organisations.
12. Use gay bars and clubs/venues and LGBTQ+ centres for your print advertising. If there are Pride events in your calendar, go along…
13. Consider your survey. Do you have all the necessary fields for gender and sexuality? It’s a lot better to ask people to self-identify rather than to designate fields around gender.
14. Could you be gathering deeper, qualitative, useful feedback – can you make yourself available to audiences for interviews/conversations afterwards?
15. Think about opening up a dialogue and your audience will recognise the efforts you are making, and champion you to their networks. Even social media polls can be useful.
16. Make it known that you’re trying to improve and willing to listen and learn.