Tag: signing

Hearing Matters

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Hearing Loss is major public health issue that affects more than 11 million people across the UK. Read our report which outlines updated evidence demonstrating the link between hearing loss and mental health.

Developing Deaf Audiences in Your Cinema

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We set out to find out what the barriers were to building a strong d/Deaf audience in the UK. We conducted a survey of d/Deaf and Hard of Hearing audiences, a focus group of Deaf people and also a survey of exhibitors to understand their experience with developing d/Deaf audiences. 97.5% of respondents to our … More

Your Local Cinema

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Accessible, subtitled shows enable film fans with hearing loss to ENJOY rather than endure cinema. For a few hours, the disabling barrier is removed. Last year more than a million attended accessible UK shows!

UKCA’s CEA Card

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The CEA Card is a national card scheme developed by the UK Cinema Association for UK cinemas. The scheme was introduced in 2004 and is one of the ways for participating cinemas to ensure they provide a consistent voluntary approach to making reasonable adjustments for disabled guests when they go to the cinema. Around 90 … More

The Power of the Purple Pound

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In the UK, it is thought that some seven million people of working age have a disability, which all adds up to an awful lot of spending power.

Accessibility in cinemas: Are cinemas playing fair?

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In this day and age all cinemas should be accessible for disabled people, right? Emma Purcell investigates to find out about people’s experiences of accessibility and customer service at cinemas, as well as what regulations are, or should be, in place to improve equality for disabled people at UK cinemas.