We set out to find out what the barriers were to building a strong d/Deaf audience in the UK. We conducted a survey of d/Deaf and Hard of Hearing audiences, a focus group of Deaf people and also a survey of exhibitors to understand their experience with developing d/Deaf audiences. 97.5%
of respondents to our Deaf audience survey said they would visit the cinema more frequently if provisions were improved, so there is a great opportunity. We are happy to provide these guidelines to help you with this opportunity. With these recommendations, it is important to note we are focusing on Deaf audiences rather than the broader group of deafened and hard of hearing audiences.