No Barriers to Cinema: Young d/Deaf audiences

A doubleheader of educational special events from Into Film celebrating language, communication and d/Deaf cultural identity.

No Barriers to Cinema: Young d/Deaf audiences

A doubleheader of educational special events from Into Film celebrating language, communication and d/Deaf cultural identity. Summary of project The central tenet of the project was to challenge the assumption that accessible cinema screenings need to be separated from mainstream programming. We promoted the events encouraging schools working with d/Deaf or hearing students to attend, … More

There are several access schemes operating in the UK which provide benefits, transparency when negotiating a trip to the cinema.

Cards

CEA Card – The CEA Card is a national card scheme developed for UK cinemas by the UK Cinema Association (UKCA). The Card enables a disabled cinema guest to receive a complimentary ticket for someone to go with them when they visit a participating cinema. The Card is also one way for cinemas to make sure they look after their disabled guests. If you require an adjustment to visit a cinema because of your disability, cinema staff should make them for you whether you have a CEA Card or not.

Nimbus Card – The Access Card translates a cardholder’s disability / impairment into symbols which highlight the barriers they face and the reasonable adjustments they might need. This then informs providers quickly and discreetly about the support needed and may gain holders access to things like concessionary ticket prices and complex reasonable adjustments without having to go into loads of personal detail. It’s all based on rights outlined in the Equality Act and providers responsibilities.

HYNT Card – Hynt is a national access scheme that works with theatres and arts centres in Wales to make sure there is a consistent offer available for visitors with an impairment or specific access requirement, and their Carers or Personal Assistants. If you need support or assistance to attend a performance at a theatre or arts centre then you may be eligible to join hynt. Each year HYNT holds a symposium for venue staff and other professionals working in the sector.

Campaigns

Nimbus CredAbility – CredAbility is Nimbus’ quality mark. Like the Access Card itself CredAbility was designed and developed by Nimbus; with and for disabled people. It reflects what a commitment to good practice should look like when providing services to a disabled customer.

Gigbuddies – Gigbuddies is NOT about providing free support or replacing statutory services. It’s about enabling people with learning disabilities to have people in their lives who aren’t paid to be there. Gigbuddies match people up with a volunteer who commits to attending at least one gig per month. Gigbuddies is a campaign run by charity, Stay Up Late.

Listings

Euan’s Guide – Euansguide.com is the disabled access review site where disabled people, their family, friends and carers can find and share reviews on the accessibility of venues around the UK and beyond. The site is an invaluable tool for everything from planning a day out, to picking a last-minute place for coffee or lunch. “The aim of Euan’s Guide is to empower disabled people by providing information that will give confidence and choices for getting out and about.” Founder, Euan Macdonald.

AccessAble – AccessAble is here to take the chance out of going out. To give you the accessibility information you need to work out if a place is going to be accessible for you. They’ve surveyed 10,000s of venues across the UK and Ireland, including shops, pubs, restaurants, cinemas, theatres, railway stations, hotels, colleges, universities, hospitals and more. Use AccessAble to find wheelchair friendly venues or check out disabled access and facilities.

ICO: Developing Deaf Audiences for film

At least 1 in 6 people in the UK are affected by deafness. This number incorporates a wide range of experiences and forms of communication, but no matter the specific need, the d/Deaf and Hard of Hearing deserve to be able to enjoy the cinema. We created this guide to help you understand the challenges Deaf people … More

Jo Wootten: Tips for working remotely when you’re deaf (with BSL videos)

BSL videos and details of a BSL chat via Zoom on working remotely. New to communicating remotely?  Want to know more? I asked deaf friends, interpreters, and speech to text reporters for their top tips (thank you!), Everyone is different, and the type of job you have will make a difference to your choice.  You … More

In 2019, This Way Up took to Nottingham for the event’s sixth edition, which kicked off with opening sessions reflecting the key themes of the overall conference: Celebration, Resilience and The Future.

The conference featured more talks around inclusion than ever before, and we at Inclusive Cinema captured four of our favourite talks so those who couldn’t make the event could still get the benefit of case studies and insights shared.

The talks below are provided by the following speakers:

Rabab Ghazoul, the Founder & Director of Welsh cultural organisation platform Gentle/Radical, shared her vision of what the future of working with audiences could be. What does ‘outreach’ look like now, and what could it become?

Karena Johnson, Artistic Director and CEO, Hoxton Hall, shared her experience of re-launching Hoxton Hall, a Victorian music hall, and tackling the sometimes uncomfortable issue of diversity. She led a workshop session where delegates were invited to explore their own approach. She spoke about shifting organisational culture, bringing a team with you on a journey and how to manage expectations.

Rico Johnson-Sinclair, Director and Programmer of CineQ Birmingham discussed campaigning for queer, trans, and intersex people of colour’s stories on screen and how he reaches audiences.

Nikki Stratton, Co-Founder & Director, Deaffest looked at the best ways to market to D/deaf audiences. Catherine Downes (Co-Founder, usheru) discussed their work aiming to reach those that start the ticket-buying process but don’t complete the all-important checkout process. With tips and tricks to maximise the potential of your marketing output.

Outreach: Decoloniality & Revolution - Rabab Ghazoul

Diversifying the cultural landscape - Karena Johnson

Marketing: Reaching your target audience - Rico Johnson-Sinclair

The best way to market to Deaf audiences - Nikki Stratton