Many d/Deaf people report bad experiences in cinemas such as poor customer service, or lack of subtitles on advertised screenings. Because of this, cinema trips can become stressful. d/Deaf audiences of colour may feel further reluctance to go to the cinema if they’ve experienced racial prejudice or don’t feel represented in their cinema. Running a club that supports an intersectional audience in this way creates a safe space for d/Deaf audiences of colour and can provide valuable cultural experiences and social opportunities.

Things to think about

1. Brand the film club, if you can, to give it a strong sense of identity. The catchier the name the better, as it will help with name recognition and perhaps merchandising down the line.
2. Seek endorsement from D/deaf organisations such as BDA (British Deaf Association) and bloggers e.g. Limping Chicken.
3. Enhance your screenings with a forum/extra activity. Create a space for conversation, friendships to flourish, and discussion and debate.
4. Offer food, even just a tea and biscuit break. If you can do something more exciting e.g. ethnic even better. Who doesn’t love free food?!
5. Evaluate through surveys and/or your forum. Collate feedback and use it to improve events on the go. Think about being creative and using visual mechanisms like dot voting or smiley faces. Take feedback well and try not to be offended. Value their opinion and do your best to listen. Discrimination of D/deaf people is called ‘Audism’ and they are probably wary of hearing people, so be understanding if they need to vent.
6. Develop leaders in the group and empower them with responsibility/autonomy, don’t mother or smother. Set up a small committee or steering group, if possible, which will give them even more status and hopefully pride in what they are doing and something that they can add to their CV. Encourage CODAs (Children of D/deaf Adults) and their family members to get involved as well.
7. Consider people with hearing loss who do not sign (e.g. due to old age or through damage) and prefer oralism. Decide if you can also cater for them within the same group.
8. Keep jobs simple and manageable though for the steering group. We’re looking to build confidence, not overwhelm people. Examples of roles can include: –
   – photographer/videographer (they can simply use their mobile phone and upload to – Facebook page/group)
   – someone in charge of registration/surveys
   – additional ushers to support staff
   – someone in charge of refreshments
   – talent booker
   – creator of signed YouTube promos
   – social media manager
9. If you have the choice, find a venue with a great manager who cares. Consider also the demographic of your region, and if your location makes sense. Is it close to the community you’re trying to welcome?
10. Use Whatsapp or a Facebook group to communicate (so you don’t have to worry about book an interpreter everytime you want to liaise with them) with steering group and it could be an easy way to set up film club membership as well. Having that could be a lot less work than maintaining and updating a website for the film club.
11. Set frequency of meetings to discuss managing the film club. If turnout is low, then arrange to meet an hour or so before the event so they can go and enjoy themselves afterwards.
12. Rotate the programme so that it reflects different issues e.g. nationality, race, gender, sexuality, disability etc. in order to represent the intersectionality of the group and make them feel acknowledged on an individual basis. Note that the group might sign in different languages and may not be familiar with BSL or English in general.
13. Use Silent, Anime and World Cinema screenings as an opportunity to draw in the D/deaf and HoH community to your venue and integrate with your mainstream audience. Make sure the film is in the subtitled version, if relevant, as sometimes foreign films drop into English conversation.
14. Learn the tastes of your steering group so that you are able to support their choices of film as there could be many that they have not heard of, let alone seen different genres. When showing them trailers, choose the CC (Closed Caption) option on YouTube, where possible.
15. Consider Black History Month and/or Disability History Month as time for extra celebration or a special season, especially if you are not able to provide an all year round programme.

Stats

• In the UK, 87% of people are White, and 13% belong to a Black, Asian, Mixed or Other ethnic group.
• Asian people, at 59%, were significantly less likely to take part in the arts than White people (including White ethnic minorities), at 78%, or Black people, at 70%^[1]
• Black people are three times as likely to be arrested as white people
• People of white British and Indian backgrounds are more likely than other minorities to be homeowners
• Among poorer children, those of BME backgrounds have higher attainment levels than white pupils^[2]
• Only 1 in 16 of current FTSE 100 board members is from a Black, Asian and Minority Ethnic (BAME) background.
• 1 in 8 employees in the UK are from Black, Asian and Minority Ethnic groups.^[3]
• Diverse audiences tend to be heavier film consumers compared to the national average, especially Eastern Europeans (31% are “heavy” film consumers compared to 12% for the national average)
• Asian, Black, Eastern European and LGB audiences attend the cinema much more frequently than the national average (all over 30% for “very regular” compared to 14% for the national average)
• These audiences also have an above-average affinity for cinema, with over 1 in 2 Black, Eastern European and LGB audiences saying cinema remains the best place to watch film – even higher (3 in 5) for the Asian audience
• 7 in 10 of the general public say it is important for some films to portray real life issues facing our communities – our diverse audiences tend to think this even more important (e.g. 88% of the Black audience)
• Diverse audiences are also more likely to think it important that they can see stories, characters and settings to which they can personally relate – for example, 65% of the working class audience say it is important to see their own stories authentically reflected in the films they watch
• 67% of the general public say the portrayal of our nation’s diverse audiences has become more authentic over the last ten years – and this view is largely shared by diverse audiences
• However, when asked about the amount of work needed to be more authentic: 19% of the general public perceived “a great deal” more work needs to be done, comparing to 43% for the Asian audience and 58% of the Black audience
• The following are the proportions from diverse audiences who say they would watch more films if people from diverse backgrounds were portrayed more authentically: 59% of the Asian audience, 66% of the Black audience, 54% of the Eastern European audience^[4]

^[1]Ethnicity Facts & Figures, GOV.UK
^[2]The Guardian, Huge effect of ethnicity on life chances revealed in official UK figures
^[3]Diversity in the UK
^[4]Portrayal V Betrayal: an investigation of diverse and mainstream UK film audiences, 2011

Organisations

Diversity UK is a think tank to research, advocate and promote new ideas for improving diversity and inclusion in Britain. 

UK-BAME represents the diverse collective interests of the UK’s Black, Asians and Minority Ethnic communities who expressed interest or require assistance in developing businesses, community groups, lifestyles, and careers.

Refugee Action has spent 35 years helping refugees build safe, hopeful and productive new lives in the UK.

The British Blacklist offers reviews, news and social analysis striving to bring a voice to burgeoning talent, which rarely receive any visibility. Featuring an extensive database of African Caribbean British creative talent with a strong features-driven core.

The New Black Film Collective is network of film exhibitors, educators and programmers spread across the regions in the UK. As part of our range of services, we host screenings that matter to the local community featuring international and domestic films of black representation. 

Come the Revolution is a collective of curators, programmers and creatives from Bristol & Birmingham committed to exploring and challenging black life, experience and cultural expression through cinema.

We Are Parable believe in the power of events. They want to make events that leave a legacy and produce memories that last.

Birmingham Indian Film Festival – BIFF – brings you the best new Indian & South Asian independent cinema, with a rare window into a billion South Asian lives.

Gentle/Radical is a grassroots cultural organisation and platform for radical thinking, creative practice and social change.

In Place of War has worked with creative communities in some of the most challenging context in the world. In Place of War is a support system for community artistic, creative and cultural organisations in places of conflict, revolution and areas suffering the consequences of conflict.

Afrika Eye Film Festival, held annually in Bristol, is the South West’s biggest celebration of African cinema and culture. Our Festival brings films and diverse perspectives on Africa and the African diaspora to growing audiences in Bristol and the South West.

Desi Blitz is a digital magazine based in Birmingham, England. It’s the leading online magazine for British Asian communities in the UK.