Wyldwood Arts

Wyldwood Arts produce social arts, championing seldom heard voices and connecting communities through storytelling and the arts. They work across arts, education, voluntary and care sectors creating socially-engaged projects, specialising in intergenerational work. Through theatre, dance, film, performance, visual art and participatory projects they produce transformative programmes in a collaborative, person-centred way. Their work spans Bristol, … More

National Intergenerational Week

National Intergenerational Week is all about celebrating those moments and places where different age groups come together for shared benefit.

In changing times, parents are having children later in life, and living greater distances from their own parents. Given current impacts from Covid-19, we are having to segregate and isolate, with a particular focus on 70+ year olds being forced into self-isolation, there is a need now, more than ever, to focus on positive communities. How can we bring together older and younger generations safely in a way that supports friendship?

St. Monica Trust think it’s about time we change the way we do things.  They aim is to get as many people talking about existing intergenerational projects in their local area as possible. Find out how to get involved in National Intergenerational Week.

Let’s pool our collective experience into sharing ideas for tackling social isolation – whether through in-person events or via online sessions and emails, phone calls and social media. Share your ideas for supporting intergenerational connections on the hashtag #IntergenerationalWeek

Intergenerational projects and cinema

Cinema can be an inspiring and powerful tool for developing intergenerational projects. Find some inspiration on this page about previous and existing projects, or information for further research and planning ideas. Share your organisation’s projects or those local to you with the online world during #IntergenerationalWeek

Online ideas

Could you:

  • set up a watch party between younger and older individuals and have a chat on Zoom/Skype after the film?
  • run an online drawing, poetry or drama workshop, using a film as a theme?
  • watch some archive film available through BFI Player or a regional archive website, and run a reminiscence workshop online?
  • buddy up a younger person and an older person to have a chat online each week about a short or feature film they’ve seen?

Share your experiences

We would love to know about your Intergenerational film or cinema project at Inclusive Cinema. If you’d like to submit your own case study, please download this Inclusive screening case study template and submit it to toki[at]filmhubwales.org, so we can share your experiences, too.

Local 12: Generation to Generations uses film for intergenerational mentoring

St Monica Trust National Intergenerational Week

National Intergenerational Week takes place from 23rd to 29th March 2020. It’s all about celebrating those moments and places where different age groups come together for shared benefit. Join us on #IntergenerationalWeek as we say no to the age gap. Find case studies and social media resources.

Children’s Mental Health Week

Children’s Mental Health Week in February shines a light on the importance of children and young people’s mental health, launched by Place2Be, who provide mental health support in UK schools. The theme for 2026 is “This Is My Place.” You can find lots of resources to support work around this here.

Around three children in every primary school class has a mental health problem (1). In addition, many children and young people struggle with a range of challenges such as bullying or bereavement.

Cinema and mental health

Often misrepresented, mental health stories on screen can add to stigma around mental health conditions. Taking opportunities to raise awareness, and supporting education, cinemas can screen films to broaden understanding about mental health experiences, and ignite important discussions about how we look after each other.

Screenings can be for a range of audiences, from children and young people themselves to parents, carers and professionals who work with young people. Find some ideas for film screenings and events relating to Children’s Mental Health Week on this page.

Cinema and wellbeing

The activity of visiting a cinema can be beneficial to wellbeing. You may wish to consider accessibility and support for a diverse range of audiences.

If you’re interested in running a relaxed screening, to help support audiences with additional needs in your cinema, find out more in our quick tips for running relaxed screenings. You may also find some transferable advice in our autism-friendly screenings guide. Ideally, consult with relevant groups in your area for advice and expertise on supporting audiences.

(1) NHS Digital (2018) ‘Mental Health of Children and Young People in England, 2017.” Available at: https://digital.nhs.uk/data-and information/publications/statistical/mental-health-of-children-and-young-people-in-england/2017/2017. Based on 12.8% of 5-19 year olds being identified as having a diagnosable mental health condition.                                                     

Mental Health for All by Involving All | Vikram Patel | TED Talks

Mental Health Awareness Week is an annual event when there is an opportunity for the whole of the UK to focus on achieving good mental health. The Mental Health Foundation started the event 21 years ago. The event has grown to become one of the biggest awareness weeks across the UK and globally.

Loneliness

Loneliness is affecting more and more of us in the UK and had a huge impact on our physical and mental health during the pandemic. Our connection to other people and our community is fundamental to protecting our mental health and we need to find better ways of tackling the epidemic of loneliness. We can all play a part in this.

Read more here.

Mental Health and Cinema

Mental Health Awareness Week shines a light on mental health experiences. Often misrepresented, mental health stories on screen can add to stigma around mental health conditions. films can also present opportunities to raise awareness, support education and broaden understanding about mental health experiences, and ignite important discussions about how we look after each other. Find some highlighted films and events on this page, along with resources to support the wellbeing of cinema audiences.

Online films

We have provided some links to some interesting films below. If you are a filmmaker who works with themes of mental health and have work online, for example on your website, YouTube or Vimeo, you can let us know about it by completing our contact form here.

Online cinema ideas

Online initiatives can help people and communities to connect and support people experiencing mental health problems. There are some resources included here for getting started with running events online. 

Could you:

  • set up a watch party and have a chat on Zoom/Skype after the film?
  • run an online drawing, poetry or drama workshop, using a film as a theme?
  • buddy up individuals to have a chat online each week about a short or feature film they’ve seen?

Mental Health for All by Involving All | Vikram Patel | TED Talks

MHFA: Supporting your mental health while working from home

Jo attended Opening our Doors: Inclusive Cinema in Glasgow 2019 to run a workshop on marketing diverse titles for audiences.

“One of things I enjoy most about working on grassroots and outreach marketing on film projects is the sheer diversity of campaigns you can be involved with as well as the creative freedom you can exercise on the below the line activity associated with these projects.

“As cinemas, community cinemas or festivals its imperative you treat grassroots/outreach marketing as an integral part of your audience development programme – you’ll need to nurture and cultivate these relationships over time.

“Look at your programme at a whole and find the common links between films  – look at I, Daniel Blake and Nae Pasaran! for instance, there is definitely a crossover in terms of the politics or looking at young empowered female led films like Patti Cake$ and Skate Kitchen. Be as strategic as you can with your programming.

“Organisations and individuals you engage with will become your ambassadors and champions so its important you keep the conversations with them going even during your quieter periods or between events.

“Also as local organisations you’re a unique position to understand the sensitivities and culture of your community, this is a massive advantage – think of all the knowledge you have and how it can be best used!”

Top 10 Tips

  1. Start with a SWOT – identify strengths, weaknesses, opportunities and threats for your upcoming film programme and events.
  1. Positioning – think about how are you positioning your films and events, does it ‘speak’ to your audience?
  1. Identify your audience – customers are only loyal to brands up to a certain point, don’t make the assumption they will come to your venue, engage, engage, engage!
  1. Assets – distributors spend budget on creating sharable assets for social, make sure to keep in touch with them to get up to date content to keep your messaging to audiences fresh!
  1. Data – depending on your CRM/Box Office system can you analyse your audiences by what they watch? If so, do you have permission to contact them (GDPR!) or do you have specific mailing lists e.g.; opera/ballet or kids season.
  1. Outreach – film releases can be so singular but try to identify common themes in your programme line up well ahead of time, e.g. youth audiences, political audiences and build a relationship with these audiences – how do they ‘consume’ their news?
  1. Partnerships – look at recent release of Nae Pasaran!, this film had a ton of support from local union branches, which created audiences (and demand!) for the film ahead of its release.
  1. Research – find out who your audience are with exit polls, not only is it an opportunity to get some key demographics on them but also to find out how they interact with your brand plus get them signed up to your mailing lists. (TIP: Have chocolates on hand for gentle coercion!)
  1. Eventise – not everyone likes Q&A panels, Patti Cake$ had battle raps and spoken word sessions on its opening night.
  1. Think outside the box – creativity sparks ideas, could you run a ‘strategy hack’ with all staff and your youth reps? Could the distributor provide financial support for some one off activity – Tyneside Cinema had a fire-eater for the release of The Girl Who Played with Fire.

2680 out of 7000 languages spoken in the world are endangered. Only a few hundred languages have genuinely been given a place in education systems and the public domain, and less than a hundred are used in the digital world.

International Mother Language Day has been observed every year since February 2000 to promote linguistic and cultural diversity and multilingualism. In 2019, the United Nations declared The Year of Indigenous Languages (IY2019) to raise awareness and recognise the important cultural value that they bring to our world.

The UN has proclaimed 2022-2032 the International Decade of Indigenous Languages to draw global attention on the critical situation of many indigenous languages.

This is a great time to focus on planning screenings of films not in the English language, learn about the challenges Indigenous languages face by connecting people through language and culture through film.

[VID] How to engage new young audiences in experiencing theatre

To encourage new young audiences to experience theatre, the Arts Council’s A Night Less Ordinary scheme in association with Metro offered over half a million (618,000) free theatre tickets to anyone under 26 at more than 200 venues throughout England. In this video Jane Finnis, Culture 24, Jake Orr, www.ayoungertheatre.com, Susan Whiddington, Mousetrap Theatre Projects … More