September is World Alzheimer’s Month, with a focus on World Alzheimer’s day on 21st September. It can highlight the importance of taking the time to talk and helping to break the silence around dementia.

The month is a global opportunity to raise awareness around dementia, one of the biggest challenges we face, with nearly 50 million people living with dementia worldwide. it is important for everyone to understand how it impacts the daily lives of people affected by the condition and challenge the stigma that surrounds it. People and organisations have a chance to demonstrate how we can overcome these issues and help people live well with dementia. Find out more about how to get involved in the UK from Alzheimer’s Society.

We can help by working together, collaborating and sharing best practice with one another. We have included some resources below to help get you started. You may want to join the Dementia Friends movement, or help by sharing information with friends, family and colleagues.

Dementia and cinema

Cinema and film can be an inspiring and powerful tool for representation and developing awareness projects. Find some inspiration on this page for further research and planning ideas. There is also some information about setting up online film clubs and resources to help plan in this difficult time due to coronavirus.

Dementia-friendly cinema screenings create a slice of normal life for people living with dementia, a chance to experience film in a relaxed and supported environment. The screenings have adaptations to make the space more comfortable and accessible for people living with dementia to enjoy film, as individuals or with their families. Organisations such as the UK Cinema Association, Alzheimers Society and FAN have worked with cinemas to support them in welcoming audiences living with dementia.

During coronavirus, there were restrictions on dementia-friendly screenings as public events could be a higher risk activity for some audiences living with dementia, or for people who are living in care homes. Make sure to follow current advice on dementia friendly cinema from the Alzheimers Society.

We believe we should be constantly striving to improve access to film and cinema for all audiences and have provided some training resources and information on this page to help you host Dementia Friendly Screenings in your venue.

These resources may also assist and inspire you towards creating a more accessible and inclusive experience for your events more generally, for example increasing staff and audience awareness, introducing a more relaxed policy to your screenings, providing quiet spaces or improving signage.

Online and at home ideas for arts, heritage and cultural organisations

Cinema’s can offer much needed support. The Alzheimer’s Society need organisations to take action and support people affected by dementia to keep them connected to their culture and their community in new and creative ways. Here are some of the key actions they suggest you can do to make a difference to people’s lives:

  • Distribute printed reminiscence packs to allow people to enjoy activities at home.
  • Advertise any virtual tours of places, museums or lend out gift DVD’s
  • Host online screenings or showings.
  • Live stream or televise your planned activities so people can stay active and engaged at home.
  • Reach out to volunteer networks to help you reach people in your community.
  • Signpost for people affected by dementia to our Dementia Connect support line 0333 150 3456  for advice and support.

Share your experiences

We would love to know about your film or cinema project at Inclusive Cinema. If you’d like to submit your own case study, please download this Inclusive screening case study template and submit it to includeme[at]filmhubwales.org, so we can share your experiences, too.    

Carey Mulligan on dementia-friendly screenings - BBC Newsnight

Leigh Film Society Lockdown: Orange Bags of Cinema Sunshine

Project overview Why the project matters Leigh Film Society are a independent community cinema charity. Established in 2013 we use film screenings to fight against social isolation, create opportunities for young people and support community cohesion. We have many different film screening projects including: Evening Film Society, Afternoon Classic Cinema Club, Annual Short Film Festival, … More

There are several access schemes operating in the UK which provide benefits, transparency when negotiating a trip to the cinema.

Cards

CEA Card – The CEA Card is a national card scheme developed for UK cinemas by the UK Cinema Association (UKCA). The Card enables a disabled cinema guest to receive a complimentary ticket for someone to go with them when they visit a participating cinema. The Card is also one way for cinemas to make sure they look after their disabled guests. If you require an adjustment to visit a cinema because of your disability, cinema staff should make them for you whether you have a CEA Card or not.

Nimbus Card – The Access Card translates a cardholder’s disability / impairment into symbols which highlight the barriers they face and the reasonable adjustments they might need. This then informs providers quickly and discreetly about the support needed and may gain holders access to things like concessionary ticket prices and complex reasonable adjustments without having to go into loads of personal detail. It’s all based on rights outlined in the Equality Act and providers responsibilities.

HYNT Card – Hynt is a national access scheme that works with theatres and arts centres in Wales to make sure there is a consistent offer available for visitors with an impairment or specific access requirement, and their Carers or Personal Assistants. If you need support or assistance to attend a performance at a theatre or arts centre then you may be eligible to join hynt. Each year HYNT holds a symposium for venue staff and other professionals working in the sector.

Campaigns

Nimbus CredAbility – CredAbility is Nimbus’ quality mark. Like the Access Card itself CredAbility was designed and developed by Nimbus; with and for disabled people. It reflects what a commitment to good practice should look like when providing services to a disabled customer.

Gigbuddies – Gigbuddies is NOT about providing free support or replacing statutory services. It’s about enabling people with learning disabilities to have people in their lives who aren’t paid to be there. Gigbuddies match people up with a volunteer who commits to attending at least one gig per month. Gigbuddies is a campaign run by charity, Stay Up Late.

Listings

Euan’s Guide – Euansguide.com is the disabled access review site where disabled people, their family, friends and carers can find and share reviews on the accessibility of venues around the UK and beyond. The site is an invaluable tool for everything from planning a day out, to picking a last-minute place for coffee or lunch. “The aim of Euan’s Guide is to empower disabled people by providing information that will give confidence and choices for getting out and about.” Founder, Euan Macdonald.

AccessAble – AccessAble is here to take the chance out of going out. To give you the accessibility information you need to work out if a place is going to be accessible for you. They’ve surveyed 10,000s of venues across the UK and Ireland, including shops, pubs, restaurants, cinemas, theatres, railway stations, hotels, colleges, universities, hospitals and more. Use AccessAble to find wheelchair friendly venues or check out disabled access and facilities.

Guide to Intergenerational Activity

Bring older and younger generations together in your community. Our free guide to intergenerational activity is packed full of key information, inspiring success stories and top tips for your own projects.

Testing Situations – Blog

Testing Situations was awarded a Wellcome Public Engagement Grant to tour around the UK throughout 2019. Through a range of events – from exhibitions and one off screenings to interactive workshops, live experiments and public discussions – the tour has been drawing on the knowledge of experts and communities and learning how testing can affect people’s lives and society at … More

Action on Loneliness in Care Homes

A report on “Action on Loneliness in care homes: an intergenerational project” which was commissioned by the London Borough of Tower Hamlets Public Health team and was run by Magic Me between October 2015 and October 2016.

Old School: A Guide for Schools

Now the BBC’s filming and involvement has finished, we at the Oxford Academy are taking the Old School project forward independently. We’re extending the pilot further with the aim of creating a universal framework for schools who would like to run their own similar schemes. In the meantime we’re sharing the things we’ve learnt so … More

FACT Liverpool: Dear Future Worker

The Digital Ambassadors, a creative and digital programme for the over 60s, have been working closely with Holy Family Primary School in an intergenerational project exploring the past and future workplaces of Liverpool. Focusing on the idea of a workers’ identity, the groups have worked together with artist Sarah Bailey to create the short film Dear … More

Womxn is Work – Liv Wynter and Grrrl Power Liverpool

Marking one hundred years since the suffragettes secured the first Women’s votes, Womxn is Work delves into women’s working rights and addresses our aspirations for the future through the revisiting of the past. Over the course of 8 weeks Liv Wynter and Grrrl Power Liverpool have collaborated with a group of women and non-binary people to co-design … More