September is World Alzheimer’s Month, with World Alzheimer’s Day on 21 September. It’s a chance to start conversations, raise awareness, and break the silence around dementia.

Nearly 50 million people worldwide live with dementia. It affects daily life in countless ways, and stigma remains a barrier. This month is about understanding those challenges and showing how we can support people to live well. Learn more and get involved via the Alzheimer’s Society.

How You Can Help

We can all play a role—by sharing information, joining the Dementia Friends movement, or simply talking openly with friends and family.

Dementia and cinema

Film has the power to connect, inspire, and include. Dementia-friendly cinema screenings create a welcoming space for people living with dementia and their families. Screenings are adapted for comfort and accessibility, offering the joy of cinema in a relaxed setting.

The UK Cinema Association, Alzheimer’s Society, and FAN have worked with venues nationwide to support these screenings.

Looking to run your own? Explore our training and resources to help you plan. Many of the ideas also work for making your wider film events more inclusive—through staff awareness, relaxed screenings, quiet spaces, or better signage.

Online and At-Home Ideas

Cinemas and cultural organisations can also reach people at home. The Alzheimer’s Society suggests:

  • Sharing printed reminiscence packs.
  • Promoting virtual tours or lending DVDs.
  • Hosting online screenings or film clubs.
  • Live-streaming or broadcasting events.
  • Partnering with volunteer networks.
  • Signposting to the Dementia support line: 0333 150 3456.

Share Your Experience

Do you run dementia-friendly film events? We’d love to hear from you. Download our Inclusive screening case study template and send it to includeme[at]filmhubwales.org so we can showcase your work.

Carey Mulligan on dementia-friendly screenings - BBC Newsnight

Leigh Film Society Lockdown: Orange Bags of Cinema Sunshine

Project overview Why the project matters Leigh Film Society are a independent community cinema charity. Established in 2013 we use film screenings to fight against social isolation, create opportunities for young people and support community cohesion. We have many different film screening projects including: Evening Film Society, Afternoon Classic Cinema Club, Annual Short Film Festival, … More

There are several access schemes operating in the UK which provide benefits, transparency when negotiating a trip to the cinema.

Cards

CEA Card – The CEA Card is a national card scheme developed for UK cinemas by the UK Cinema Association (UKCA). The Card enables a disabled cinema guest to receive a complimentary ticket for someone to go with them when they visit a participating cinema. The Card is also one way for cinemas to make sure they look after their disabled guests. If you require an adjustment to visit a cinema because of your disability, cinema staff should make them for you whether you have a CEA Card or not.

Nimbus Card – The Access Card translates a cardholder’s disability / impairment into symbols which highlight the barriers they face and the reasonable adjustments they might need. This then informs providers quickly and discreetly about the support needed and may gain holders access to things like concessionary ticket prices and complex reasonable adjustments without having to go into loads of personal detail. It’s all based on rights outlined in the Equality Act and providers responsibilities.

HYNT Card – Hynt is a national access scheme that works with theatres and arts centres in Wales to make sure there is a consistent offer available for visitors with an impairment or specific access requirement, and their Carers or Personal Assistants. If you need support or assistance to attend a performance at a theatre or arts centre then you may be eligible to join hynt. Each year HYNT holds a symposium for venue staff and other professionals working in the sector.

Campaigns

Nimbus CredAbility – CredAbility is Nimbus’ quality mark. Like the Access Card itself CredAbility was designed and developed by Nimbus; with and for disabled people. It reflects what a commitment to good practice should look like when providing services to a disabled customer.

Gigbuddies – Gigbuddies is NOT about providing free support or replacing statutory services. It’s about enabling people with learning disabilities to have people in their lives who aren’t paid to be there. Gigbuddies match people up with a volunteer who commits to attending at least one gig per month. Gigbuddies is a campaign run by charity, Stay Up Late.

Listings

Euan’s Guide – Euansguide.com is the disabled access review site where disabled people, their family, friends and carers can find and share reviews on the accessibility of venues around the UK and beyond. The site is an invaluable tool for everything from planning a day out, to picking a last-minute place for coffee or lunch. “The aim of Euan’s Guide is to empower disabled people by providing information that will give confidence and choices for getting out and about.” Founder, Euan Macdonald.

AccessAble – AccessAble is here to take the chance out of going out. To give you the accessibility information you need to work out if a place is going to be accessible for you. They’ve surveyed 10,000s of venues across the UK and Ireland, including shops, pubs, restaurants, cinemas, theatres, railway stations, hotels, colleges, universities, hospitals and more. Use AccessAble to find wheelchair friendly venues or check out disabled access and facilities.

Guide to Intergenerational Activity

Bring older and younger generations together in your community. Our free guide to intergenerational activity is packed full of key information, inspiring success stories and top tips for your own projects.

Testing Situations – Blog

Testing Situations was awarded a Wellcome Public Engagement Grant to tour around the UK throughout 2019. Through a range of events – from exhibitions and one off screenings to interactive workshops, live experiments and public discussions – the tour has been drawing on the knowledge of experts and communities and learning how testing can affect people’s lives and society at … More

Action on Loneliness in Care Homes

A report on “Action on Loneliness in care homes: an intergenerational project” which was commissioned by the London Borough of Tower Hamlets Public Health team and was run by Magic Me between October 2015 and October 2016.

Old School: A Guide for Schools

Now the BBC’s filming and involvement has finished, we at the Oxford Academy are taking the Old School project forward independently. We’re extending the pilot further with the aim of creating a universal framework for schools who would like to run their own similar schemes. In the meantime we’re sharing the things we’ve learnt so … More

FACT Liverpool: Dear Future Worker

The Digital Ambassadors, a creative and digital programme for the over 60s, have been working closely with Holy Family Primary School in an intergenerational project exploring the past and future workplaces of Liverpool. Focusing on the idea of a workers’ identity, the groups have worked together with artist Sarah Bailey to create the short film Dear … More

Womxn is Work – Liv Wynter and Grrrl Power Liverpool

Marking one hundred years since the suffragettes secured the first Women’s votes, Womxn is Work delves into women’s working rights and addresses our aspirations for the future through the revisiting of the past. Over the course of 8 weeks Liv Wynter and Grrrl Power Liverpool have collaborated with a group of women and non-binary people to co-design … More