September is World Alzheimer’s Month, with World Alzheimer’s Day on 21 September. It’s a chance to start conversations, raise awareness, and break the silence around dementia.

Nearly 50 million people worldwide live with dementia. It affects daily life in countless ways, and stigma remains a barrier. This month is about understanding those challenges and showing how we can support people to live well. Learn more and get involved via the Alzheimer’s Society.

How You Can Help

We can all play a role—by sharing information, joining the Dementia Friends movement, or simply talking openly with friends and family.

Dementia and cinema

Film has the power to connect, inspire, and include. Dementia-friendly cinema screenings create a welcoming space for people living with dementia and their families. Screenings are adapted for comfort and accessibility, offering the joy of cinema in a relaxed setting.

The UK Cinema Association, Alzheimer’s Society, and FAN have worked with venues nationwide to support these screenings.

Looking to run your own? Explore our training and resources to help you plan. Many of the ideas also work for making your wider film events more inclusive—through staff awareness, relaxed screenings, quiet spaces, or better signage.

Online and At-Home Ideas

Cinemas and cultural organisations can also reach people at home. The Alzheimer’s Society suggests:

  • Sharing printed reminiscence packs.
  • Promoting virtual tours or lending DVDs.
  • Hosting online screenings or film clubs.
  • Live-streaming or broadcasting events.
  • Partnering with volunteer networks.
  • Signposting to the Dementia support line: 0333 150 3456.

Share Your Experience

Do you run dementia-friendly film events? We’d love to hear from you. Download our Inclusive screening case study template and send it to includeme[at]filmhubwales.org so we can showcase your work.

Carey Mulligan on dementia-friendly screenings - BBC Newsnight

No Barriers to Cinema: Young d/Deaf audiences

A doubleheader of educational special events from Into Film celebrating language, communication and d/Deaf cultural identity. Summary of project The central tenet of the project was to challenge the assumption that accessible cinema screenings need to be separated from mainstream programming. We promoted the events encouraging schools working with d/Deaf or hearing students to attend, … More

Learning Disability Week, taking place in the third week of June is presented by Mencap.

Learning Disability and Film

Learning disabled people are chronically underrepresented in the film industry. This is a time to reflect on supporting learning disabled representation in the film industry as well as consider access to cinema for neurodivergent audiences.

Oska Bright, based in Brighton is the worlds biggest learning disability film festival. Find out more about their amazing work here. Mencap community group of people with a learning disability took a look at four films which were shown as part of the Oska Bright 2024 Film Festival. You can watch the films here.

Daydream Cinema provide accessible screenings for neurodiverent and disabled audiences. The Connect With Film: Neurodivergent Short Film Programme features several films by learning disabled filmmakers, and will be screened FREE online during Learning Disability Week. Watch it here from Saturday 22nd – Sunday 23rd June 2024.

In 2019, FAN New Releases supported Signature’s title The Peanut Butter Falcon, a modern Mark Twain-esque adventure starring Shia LaBeouf (American Honey, Fury) as a small-time outlaw turned unlikely coach who joins forces with Zack Gottsagen‘s Zak, a young man with Down Syndrome on the run from a nursing home with the dream of becoming a professional wrestler. You can now watch The Peanut Butter Falcon on BFI Player.

You can also watch the film My Feral Heart on Amazon Prime. A drama in which Luke (Steven Brandon), a young man with Down’s syndrome who prizes his independence, is forced into a care home after the death of his mother. There he rails against the restrictions imposed on him, but his frustrations are allayed by his budding friendships with his care-worker Eve (Shana Swash) and a mysterious feral girl (Pixie Le Knot).

Learning disability and Cinema

If you’re interested in running a relaxed screening to help bring in Learning Disabled audiences to your cinema, find out more in our quick tips for running relaxed screenings. You may also find some transferable advice in our autism-friendly screenings guide, though bear in mind much of this advice is specific to people living with autism, not necessarily those who are Learning Disabled. Ideally, consult with Learning Disabled groups in your area for advice and expertise.

June is LGBTQIA+ Pride Month in the United Kingdom. It commemorates the Stonewall riots and aims to recognise the impact LGBTQIA+ people have had and continue to have across the world.

It’s a month for communities to come together in solidarity to unite, to protest and to celebrate the heritage, culture and contributions of lesbian, gay, bisexual, transgender, queer, intersex and asexual people.

Activists and allies can support by:

  • Increasing the visibility of lesbian, gay, bisexual, transgender, queer, intersex and asexual (“LGBTQIA”) people, their history, lives and experiences in the curriculum and culture of institutions, and the wider community;
  • Raising awareness and advancing education on matters affecting the LGBTQIA+ community;
  • Working to make institutions safe spaces for all LGBTQIA+ communities; and
  • Promoting the welfare of LGBTQIA+ people, by ensuring that the education system recognises and enables LGBTQIA+ people to achieve their full potential, so they contribute fully to society and lead fulfilled lives, which benefits society as a whole.

 

Pride and Cinema

There are a wealth of films available on the LGBTQIA+ experience and history. It’s now as important as ever to support the work of LGBTQIA+ filmmakers and we have some lists and suggestions to get you started.

You can learn about how to become a more LGBTQIA+ friendly organisation, and think about how to support and collaborate with LGBTQIA+ led exhibitors and programmers.

When running LGBTQIA+ events is is important to consider intersectionality, including supporting global majority communities and ensuring your events embed disabled and neurodivergent access.

If you are interested in running a film event for, or inspired by, Pride, here are some resources for information and to help generate ideas, from case studies to film guides.

Volunteers’ Week takes place in June every year, this week it runs from 3rd – 9th June. It’s a chance to say thank you for the contribution millions of volunteers make across the UK to support our communities.

The Week is open to anyone to take part – this can include carrying out an act of kindness, doing some volunteering or contributing to discussion. Find more information here.

The week is led in partnership by NCVOVolunteer ScotlandVolunteer Now (Northern Ireland) and Wales Council for Voluntary Action and supported by organisations across the UK.

Volunteers and Cinema

Hundreds of community cinemas across the UK are volunteer-run, with people bringing their love of cinema and the audience experience to life in their communities. There are also many other independent venues that simply would not be able to provide the special and personal experiences they do without the support of volunteers. This is a week to give extra thanks to these brilliant people.

6 Steps to Volunteer Management Success | Leep NGO

In 2019, This Way Up took to Nottingham for the event’s sixth edition, which kicked off with opening sessions reflecting the key themes of the overall conference: Celebration, Resilience and The Future.

The conference featured more talks around inclusion than ever before, and we at Inclusive Cinema captured four of our favourite talks so those who couldn’t make the event could still get the benefit of case studies and insights shared.

The talks below are provided by the following speakers:

Rabab Ghazoul, the Founder & Director of Welsh cultural organisation platform Gentle/Radical, shared her vision of what the future of working with audiences could be. What does ‘outreach’ look like now, and what could it become?

Karena Johnson, Artistic Director and CEO, Hoxton Hall, shared her experience of re-launching Hoxton Hall, a Victorian music hall, and tackling the sometimes uncomfortable issue of diversity. She led a workshop session where delegates were invited to explore their own approach. She spoke about shifting organisational culture, bringing a team with you on a journey and how to manage expectations.

Rico Johnson-Sinclair, Director and Programmer of CineQ Birmingham discussed campaigning for queer, trans, and intersex people of colour’s stories on screen and how he reaches audiences.

Nikki Stratton, Co-Founder & Director, Deaffest looked at the best ways to market to D/deaf audiences. Catherine Downes (Co-Founder, usheru) discussed their work aiming to reach those that start the ticket-buying process but don’t complete the all-important checkout process. With tips and tricks to maximise the potential of your marketing output.

Outreach: Decoloniality & Revolution - Rabab Ghazoul

Diversifying the cultural landscape - Karena Johnson

Marketing: Reaching your target audience - Rico Johnson-Sinclair

The best way to market to Deaf audiences - Nikki Stratton

Deaf Awareness Week, co-ordinated by UK Council on Deafness is a campaign in which many different organisations participate, each able to promote their own work within the broad spectrum of deafness.

Many organisations collaborate and work together in a joint campaign of UK wide national and local events to raise awareness of the needs of the 1 in 6 deaf or hard of hearing people in the UK.   Deaf Awareness Week aims to promote the positive aspects of deafness, promote social inclusion and raise awareness of the huge range of local organisations that support deaf people and their family and friends.

Cinema and d/Deaf awareness

There are many ways in which cinemas and exhibitors can get involved to promote d/Deaf awareness within their organisations and for audiences. From staff learning some basic BSL signing to programming more captioned subtitled films to always adding subtitles to social media content, here are some resources to get you started.

d/Deaf awareness online

When planning film exhibition initiatives online it is important to think about access and inclusion for everyone.

Things to think about regarding d/Deaf awareness and online film exhibition:

  • Include films with closed captioned / subtitled options. Check individual films and VOD platforms for availability.
  • Add captions to videos on social media
  • Include or enable closed captions on live broadcasts for example on Facebook Live or Zoom
  • Include a BSL interpreter where possible for film discussions
  • We recommend using professional subtitling services to ensure consistency of accessibility and quality. You can find professional subtitling services here, some of which offer advice and training.

Share your experiences

We would love to know about your film or cinema project at Inclusive Cinema. If you’d like to submit your own case study, please download this Inclusive screening case study template and submit it to toki[at]filmhubwales.org, so we can share your experiences, too.

Resources

read more
Learn how to plan and run an online workshop
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ICO: Developing Deaf Audiences for film
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Jo Wootten: Tips for working remotely when you’re deaf (with BSL videos)
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Jo Wootten: Captioning remote meetings and other useful resources for deaf people
read more
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Visible Cinema
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How to Make Sure You’re Not Excluding Deaf People from Arts Events
read more
Subtitling and audio description
read more
Digital Resources for Subtitling
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Everything There is to Know About Subtitling & How it is Done
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BSL Zone: Deaf Funny Programme 6
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How do I add captions to my Page's video on Facebook?
read more
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5 ways to make your venue more accessible for D/deaf people
read more
read more
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Closed Captioning on Zoom
read more
Do's and Dont's of Designing for Accessibility
read more
Lights, camera, caption! Why subtitles are no longer just for the hard of hearing
read more
YouTube Help: Add your own subtitles and closed captions
read more
Learn BSL from home in your own time with www.british-sign.co.uk
read more
Why You Should Always Add Subtitles to your Videos (and How!)
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How to Create Custom SRT Files for Video Subtitles
read more
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Matchbox Cineclub: subtitling and advice services
read more
Substital app: add subtitles to videos online
read more
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Deaf and Disabled access in film exhibition
read more
The Deaf Visual Archive
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Nothing About Us Without Us: An Overview of Disability/ Deaf Representation in Film
read more
BFI Player: FREE archive film "On the Level"
read more

Essential British Sign Language for Cinemas

The best way to market to Deaf audiences - Nikki Stratton

Relaxed screenings are screenings where the environment has been adapted to be more welcoming and accessible to people with additional needs.

These could be people living with dementia, autism, or other neurodiverse people. These screenings are identifiable by some adjustments such as altered lighting, volume of sound, arrangement of the venue, and usually don’t have trailers, and customers are encouraged to get up and move around, or speak or make noise if they want to/feel the need to. Screenings are usually introduced so that everyone attending realises talking and movement is allowed.

Here is a list to signpost you to some UK venues who currently host Relaxed Screenings or Autism-Friendly Screenings:

UK Relaxed Screenings

Manchester | Relaxed events at HOME

Greenock | Fun Film Club at the Waterfront

Dunoon |  Autism Friendly screenings at Studio Cinema

London |  Relaxed Screenings at BFI Southbank  

Leeds |  Relaxed Screenings at Hyde Park Picture House

Glasgow |  Take 2 Access at Glasgow Film Theatre  

Glasgow |  Access Film Club at Glasgow Film Theatre 

Belfast, Glengormley & Coleraine |  Autism friendly screenings at Movie House Cinemas 

Stockton |  Relaxed performances and screenings at ARC  

Dundee |  Relaxed Screenings at DCA

Worthing | Autism Friendly screenings at Worthing Theatres  

Neath |  Relaxed Screenings at Gwyn Hall     

Walsall, Dudley, Nottingham, Derby, Leicester & Coventry | Autism Friendly Screenings at Showcase Cinemas  

Saffron Walden |  Relaxed Screenings at Saffron Screen        

London |  Relaxed Screenings at Barbican      

Hebden Bridge |  Autism Friendly (Relaxed) Screenings at Hebden Bridge Picture House

Birmingham |  Relaxed events and screenings at Mac  

Canterbury | Accessible film screenings at Gulbenkian    

Chester | Relaxed Screenings at Storyhouse

Merlin Cinemas |  Penzance, Redruth, Falmouth, Torquay, Ilfracombe, Okehampton, Coleford, Cromer, Kingsbridge, Prestatyn  |  Autism friendly screenings at Merlin Cinemas  

 

Contact a Family Cymru: Supportive Environment Screenings

Project Overview A strategic project as part of Film Hub Wale’s Diversity & Access strand for 2015/16, developed in response to both audience and member demand. Contact a Family are a national charity that support families with children who have a range of sensory needs and learning difficulties. In 2015, Film Hub Wales awarded support … More