In 2019, This Way Up took to Nottingham for the event’s sixth edition, which kicked off with opening sessions reflecting the key themes of the overall conference: Celebration, Resilience and The Future.

The conference featured more talks around inclusion than ever before, and we at Inclusive Cinema captured four of our favourite talks so those who couldn’t make the event could still get the benefit of case studies and insights shared.

The talks below are provided by the following speakers:

Rabab Ghazoul, the Founder & Director of Welsh cultural organisation platform Gentle/Radical, shared her vision of what the future of working with audiences could be. What does ‘outreach’ look like now, and what could it become?

Karena Johnson, Artistic Director and CEO, Hoxton Hall, shared her experience of re-launching Hoxton Hall, a Victorian music hall, and tackling the sometimes uncomfortable issue of diversity. She led a workshop session where delegates were invited to explore their own approach. She spoke about shifting organisational culture, bringing a team with you on a journey and how to manage expectations.

Rico Johnson-Sinclair, Director and Programmer of CineQ Birmingham discussed campaigning for queer, trans, and intersex people of colour’s stories on screen and how he reaches audiences.

Nikki Stratton, Co-Founder & Director, Deaffest looked at the best ways to market to D/deaf audiences. Catherine Downes (Co-Founder, usheru) discussed their work aiming to reach those that start the ticket-buying process but don’t complete the all-important checkout process. With tips and tricks to maximise the potential of your marketing output.

Outreach: Decoloniality & Revolution - Rabab Ghazoul

Diversifying the cultural landscape - Karena Johnson

Marketing: Reaching your target audience - Rico Johnson-Sinclair

The best way to market to Deaf audiences - Nikki Stratton

Opening Our Doors was a day of workshops and talks developed by Film Hub Wales, aimed at highlighting inclusivity and equality in film exhibition. The event was aimed at exhibitors seeking to capacity build within their own cinemas. It was a tailor-made day of workshops, case studies and discussions by experts and FAN members for FAN members aimed to boost exhibitor confidence in being more inclusive.

Working closely with Film Hub Scotland, and forming part of their Amplify programme, an Opening our Doors day was delivered in January 2019 to support members of the network in understanding and engaging with diverse communities including low-income, BAME, and disabled groups. The event also referenced programming, and marketing for diverse audiences.

The BFI diversity standards task exhibitors with supporting better inclusion in cinema, such as inclusion for those with additional needs and for those who might feel culturally excluded.

Many of us know about the barriers that are in front of us when we talk about building diverse audiences. We don’t really get the time to consider and talk about our options, our fears, talk to our peers and come up with solutions to improve what we offer.

Diversity and Inclusion: an overview - Myriam Mouflih

Race and unconcious bias in film - Umulkhayr Mohamed

How to welcome lower income communities into your cinema - Helen Wright