*** COVID GUIDANCE UPDATE ***

Research by Dimensions found that 90% of guests to autism friendly cinema screenings would feel safe going back to the cinema, with safety measures in place. Previous research has found that the autism friendly screenings are sometimes the only [quoted] “normal” activity people and families with autism can do together without fear of judgement. Autism friendly screenings are a safe space for people and families with autism, there isn’t fear of judgment and it’s an experience they can share with and talk about with friends and loved ones.

Going to autism friendly screenings was a routine for some guests, and routine can be very important for people with autism. Lockdown changed day-to-day life significantly so being able to go back to the cinema will offer some normalcy and respite.

Independent cinemas that are able to provide screenings are encouraged to support these audiences.

Dimensions created guidance and key messages to help exhibitors to adjust screenings to keep providing autism-friendly cinema to customers throughout covid.

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Back in 2011, Dimensions and the UK Cinema Association joined forces to help introduce regular autism-friendly screenings to the UK, developing the work begun by Picturehouse in collaboration with National Autistic Society (NAS) in 2009.

ODEON was one of the first UK cinema companies to roll out the delivery of autism-friendly screenings, in 40 sites across the country. Over 3,000 guests attended those screenings, since which time they have grown tremendously in terms of availability and popularity.

2016 marked the fifth anniversary of national autism-friendly screenings in the UK. In those first five years, there were 280,000 visits to 200 screenings across 300 sites operated by ODEON, Cineworld, Vue and Showcase Cinemas, with many more independent cinemas picking up the mantle and running regular programmes of their own.

With five national cinema chains, and a number of independent exhibitors, now partnering with Dimensions and committed to high quality, regular screenings, cinema is becoming increasingly accessible for guests with sensory sensitivity. Through this training, we aim to support more cinemas in the delivery of autism- friendly screenings.

The UK Cinema Association, supported by Dimensions and the BFI Film Audience Network, have produced this guide on how best to deliver and promote autism- friendly screenings at your cinemas. We hope you find it useful and it inspires you to consider putting on your own autism-friendly screenings.

Whilst this guide predominantly focuses on autism – and screenings are therefore referred to as autism-friendly screenings (AFS) – we know many cinemas use the terms ‘relaxed’ or ‘sensory friendly’. Whatever the name used, such screenings can benefit anyone who finds standard screenings overwhelming.

People with a broad range of cognitive conditions can look at what these screenings do differently to see if they might be of benefit to them.

Access the guide, along with further resources in the downloads section.

Autism-friendly screenings training video

Being inventive about funding sources is essential in cinema. From sponsorship, to film funding, to support from trusts and foundations, there are options available to most organisation types.

BFI funding

National projects

The BFI distributes National Lottery funding for national audience projects through two avenues. National-scale projects can apply directly to the Audience Project Fund, a rolling project fund. You can find out more at this link.

Regional projects

Cinemas running regional projects can apply for funding from their film hub. Each hub operates their funding calendar in a different way, although the aims of the funds are largely the same and refer to the priority areas under BFI 2022:

● Engaging audiences​ – maximising the number of audiences engaging with FAN activity and increasing the quality and cultural depth of their experience
● Broadening film choice​ – increasing access to a wide range of independent British and international film for audiences – especially those outside London
● Diversity​ – increasing the diversity of audiences engaging with FAN activity
● Young audiences​ – boosting participation of 16-30 year olds in FAN activity
● Screen heritage​ – facilitating greater access to archive content with a particular focus on national and regional collections

Find out about each hubs funding on their websites.

Film Hub Midlands
Film Hub North
Film Hub Scotland
Film Hub Northern Ireland
Film Hub Wales
Film Hub South West
Film Hub South East
Film Hub London

Film hubs respond to the needs and make up of their regions so funds may be formatted individually, and focus on different elements of the priorities at different times. You must register as an organisation to be a FAN member to receive funding, but registration is free.

National seasons/campaigns on a regional level

Some regional film hubs also offer project funding to any FAN members across all the nations and regions through national programmes:
Major Programmes (large national seasons led by BFI and FAN)
Screen Heritage (national archive seasons)
New Releases (supporting independent film titles)

Access needs to make an application

If you have access requirements that mean you need assistance when applying for BFI and film hub funds, you may be able to request financial support through the BFI Access Support scheme. Find out more information here.

Cinema-specific funders

BFI Audience Projects Fund
Creative Europe UK
Cinema for All
Screen Scotland
Creative Scotland
Northern Ireland Screen
Ffilm Cymru Wales
Film & Television Charity

Diversity funders

There are also a range of funders who fund projects supporting diverse groups.

Reaching Communities from National Lottery
Big Lottery Fund
Heritage Lottery Fund
Esmee Fairbairn Foundation
The Baring Foundation
Paul Hamlyn Foundation
The Allen Lane Foundation
Arts Council
Comic Relief
Arts & Humanities Research Council
The Rayne Foundation
Creative Scotland
Wolfson Foundation
Garfield Weston
Foyle Foundation
Trusthouse Charitable Foundation
John Ellerman Foundation
The Tudor Trust
The Henry Smith Charity
The Dunhill Medical Trust

Sponsorship

From in-kind support of food and drink for your event to large CSR (corporate social responsibility) funds from major commercial organisations, there is money to be found for cinemas that can align the work they’re doing to the priorities of companies.

Article – What sponsors want from the arts, Artshub

Developing a Fundraising Strategy - Institute of Fundraising