Jo Wootten: Tips for working remotely when you’re deaf (with BSL videos)

BSL videos and details of a BSL chat via Zoom on working remotely. New to communicating remotely?  Want to know more? I asked deaf friends, interpreters, and speech to text reporters for their top tips (thank you!), Everyone is different, and the type of job you have will make a difference to your choice.  You … More

Substital app: add subtitles to videos online

Make videos online more accessible. Tired of videos lacking subtitles? Substital is a browser extension that lets you make videos more accessible online by adding subtitles or closed-captions. Whether it is for entertainment, language learning, or to make the videos accessible to the Deaf and Hard-of-Hearing, Substital is the ideal solution. Get it now on … More

Matchbox Cineclub: subtitling and advice services

Since 2019, all of Matchbox Cineclub’s screenings are subtitled, part of our commitment to making our events as accessible as possible. We also provide a professional subtitling service, with a particular expertise in film exhibition. Matchbox Cine can provide descriptive subtitles/SDH/captions for theatrical and non-theatrical exhibition, trailers, social media, broadcast television or any moving image … More

Deaf Awareness Week, co-ordinated by UK Council on Deafness is a campaign in which many different organisations participate, each able to promote their own work within the broad spectrum of deafness.

Many organisations collaborate and work together in a joint campaign of UK wide national and local events to raise awareness of the needs of the 1 in 6 deaf or hard of hearing people in the UK.   Deaf Awareness Week aims to promote the positive aspects of deafness, promote social inclusion and raise awareness of the huge range of local organisations that support deaf people and their family and friends.

Cinema and d/Deaf awareness

There are many ways in which cinemas and exhibitors can get involved to promote d/Deaf awareness within their organisations and for audiences. From staff learning some basic BSL signing to programming more captioned subtitled films to always adding subtitles to social media content, here are some resources to get you started.

d/Deaf awareness online

When planning film exhibition initiatives online it is important to think about access and inclusion for everyone.

Things to think about regarding d/Deaf awareness and online film exhibition:

  • Include films with closed captioned / subtitled options. Check individual films and VOD platforms for availability.
  • Add captions to videos on social media
  • Include or enable closed captions on live broadcasts for example on Facebook Live or Zoom
  • Include a BSL interpreter where possible for film discussions
  • We recommend using professional subtitling services to ensure consistency of accessibility and quality. You can find professional subtitling services here, some of which offer advice and training.

Share your experiences

We would love to know about your film or cinema project at Inclusive Cinema. If you’d like to submit your own case study, please download this Inclusive screening case study template and submit it to toki[at]filmhubwales.org, so we can share your experiences, too.

Resources

read more
Learn how to plan and run an online workshop
read more
ICO: Developing Deaf Audiences for film
read more
read more
Jo Wootten: Tips for working remotely when you’re deaf (with BSL videos)
read more
Jo Wootten: Captioning remote meetings and other useful resources for deaf people
read more
read more
Visible Cinema
read more
How to Make Sure You’re Not Excluding Deaf People from Arts Events
read more
Subtitling and audio description
read more
Digital Resources for Subtitling
read more
Everything There is to Know About Subtitling & How it is Done
read more
BSL Zone: Deaf Funny Programme 6
read more
How do I add captions to my Page's video on Facebook?
read more
read more
5 ways to make your venue more accessible for D/deaf people
read more
read more
read more
Closed Captioning on Zoom
read more
Do's and Dont's of Designing for Accessibility
read more
Lights, camera, caption! Why subtitles are no longer just for the hard of hearing
read more
YouTube Help: Add your own subtitles and closed captions
read more
Learn BSL from home in your own time with www.british-sign.co.uk
read more
Why You Should Always Add Subtitles to your Videos (and How!)
read more
How to Create Custom SRT Files for Video Subtitles
read more
read more
Matchbox Cineclub: subtitling and advice services
read more
Substital app: add subtitles to videos online
read more
read more
Deaf and Disabled access in film exhibition
read more
The Deaf Visual Archive
read more
Nothing About Us Without Us: An Overview of Disability/ Deaf Representation in Film
read more
BFI Player: FREE archive film "On the Level"
read more

Essential British Sign Language for Cinemas

The best way to market to Deaf audiences - Nikki Stratton

The ICO commissioned this toolkit for (primarily) independent film exhibitors to support their work in making their venues and services more inclusive and accessible for visually impaired people.

Sight Loss in the UK

  • It is estimated that currently, over two million people in the UK live with sight loss that is severe enough to have a significant impact on their daily lives, such as their not being able to drive.
  • Every day, 250 people start to lose their sight in the UK.
  • As we get older we are increasingly likely to experience sight loss, and the UK population is ageing. In addition, sight loss is strongly linked with certain medical conditions as well as lifestyle factors such as diabetes and obesity – the rates of which are both rising.
  • The number of people with sight loss is estimated to rise to 2.7 million by 2030. By 2050, the current figure will double to over four million.

People living with sight loss want to enjoy the same experiences as everyone else. This includes going to the cinema and there is therefore a strong economic argument for film exhibitors to meet this demand, as well as the obvious social and moral imperatives for cultural organisations to aim to serve everyone within their community.

In addition, cinemas have a legal duty to make their services accessible to all people with disabilities, including visually impaired people, under the Equality Act 2010. People with disabilities who feel they have been refused or denied reasonable access to a service have the option to take the service provider to court.

Organisations that are inclusive and welcoming to people with disabilities gain enhanced community reputation and trust. People with disabilities are loyal to organisations which provide a consistently good and inclusive service.

Read the full ICO guide to Developing Visually Impaired Audiences, and check out their web page on Subtitling and audio description for information around screening accessibly to blind and partially-sighted audiences.

Understanding Sight Loss – Bhavini’s story