Making Data Work: A scoping study to develop a mixed-methods evaluation framework for culture

The cultural sector makes a significant contribution to people’s lives, to society and the economy – so why do we struggle to convey its impact? This study, led by the Centre for Cultural Value, shares findings from a national, interdisciplinary research project that aims to tackle the crisis the cultural sector is currently facing in harnessing … More

Stats

  • The number of people with dementia globally is estimated to be 46.8 million. Currently, this is greater than the total population of Spain and is projected to nearly triple by 2050.[1]
  • In 2015 in the UK an estimated 850,000 people were living with dementia, of whom 40,000 were aged under 65 (younger people with dementia) and 25,000 were from black and minority ethnic groups in the UK.
  • By 2051 there will be an estimated 2 million people living with dementia in the UK.
  • A third of babies born today will develop dementia in their lifetime.
  • Two thirds of people with dementia are women.
  • One in six people aged 80 and over have dementia.
  • 225,000 people will develop dementia this year, that’s one every three minutes.
  • Two thirds of people with dementia live in the community while one third live in care homes where 80 per cent of residents have a form of dementia.
  • Dementia is the leading cause of death amongst women and the third leading cause of death in men.
  • The financial cost of dementia to the UK is £26 billion per annum.
  • There are 670,000 carers of people with dementia in the UK.
  • In 2015 only 44% of people with dementia in England, Wales and Northern Ireland received a diagnosis of dementia.[2]
  • 72% of people living with dementia also have another medical condition or disability.
  • A quarter oof hospital beds are occupied by people living with dementia who are over 65.
  • 39% of people under 60 years and 52% of people 60 years and above said that Alzheimer’s is the disease they are most concerned about. It is the most feared disease for people 60 years and above.[3]
  • Dementia is ‘young onset’ when it affects people of working age, usually between 30 and 65 years old. It is also referred to as ‘early onset’ or ‘working-age’ dementia.
  • It is estimated that there are 42,325 people in the UK who have been diagnosed with young onset dementia. (Ref Dementia UK, 2nd edition 2014, Alzheimer’s Society).  They represent around 5% of the 850,000 people with dementia.[4]

[1] Alzheimer’s Research UK – Statistics about dementia
[2] Alzheimer’s Society – Dementia UK Report
[3]  Alzheimer’s Research UK – Statistics about dementia
[4] Young Dementia UK – Young onset dementia facts and figures

Organisations

Alzheimer’s Society believe passionately that life doesn’t end when dementia begins. They are there for anyone affected by dementia, and are committed to keeping people with dementia connected to their lives and the people who matter most.

Dementia Friends is a programme, led by Alzheimer’s Society. It is the biggest ever initiative to change people’s perceptions of dementia, aiming to transform the way the nation thinks, acts and talks about the condition.

Dementia Action Alliance is for organisations across England to connect, share best practice and take action on dementia. Members include leading charities, hospitals, social care providers, Government bodies, pharmaceuticals, royal colleges, and wellbeing organisations.

Alzheimer’s Research UK is the UK’s leading dementia research charity, dedicated to causes, diagnosis, prevention, treatment and cure. Backed by scientists and supporters, they are challenging the way people think about dementia, uniting big thinkers in the field and funding innovative science that will deliver a cure.

Age UK‘s vision is to make the UK a great place to grow older, by inspiring, supporting and enabling in a number of ways.

Young Dementia UK is the dedicated national charity for younger people with dementia and their families.  They are committed to helping those affected to continue to live life, by providing support, social events and information.

Arts 4 Dementia develop arts programmes to empower, re-energise and inspire people with early-stage dementia and carers through challenging artistic stimulation, to help them live better for longer in their own homes.

Creative Dementia Arts Network create challenges and possibilities connecting artists, arts organisations and cultural institutions with commissioners of creative arts for dementia.

Created Out of Mind is aiming to explore, challenge and shape perceptions and understanding of dementias through science and the creative arts.

DEEP (Dementia Empowerment and Engagement Project) brings together groups of people with dementia from across the UK. DEEP supports these groups to try to change services and policies that affect the lives of people with dementia.

Innovations in Dementia’s work supports people with dementia to keep control of their lives, by running innovative projects, providing a training and consultancy service and influencing how others work with people with dementia.

Dementia Friendly Cinema - Tyneside

Stats

  • In 2016 the mid-year population estimate (based on Lower Super Output Areas, LSOAs) for England was 55.3 million, of which 9.4 million (17.0 per cent) lived in rural areas and 45.9 million (83.0 per cent) lived in urban areas.
  • The population in rural areas has a higher proportion of older people compared with urban areas. Just over 45 per cent of those living in rural areas are aged below 45 years, compared with almost 60 per cent in urban areas, and overall there are proportionately fewer younger people living in settlements in a sparse area.
  • Approximately 60 per cent of the population living in rural village and dispersed in a sparse setting are aged 45 years and over.
  • Both rural and urban areas have seen an increase in overall population between 2011 and 2016. Rural has increased by 2.6 per cent and urban by 4.4 per cent.
  • The population aged 65 and over increased by 37 per cent in predominantly rural areas between 2001 and 2015, compared with 17 per cent in predominantly urban
  • Predominantly rural areas have seen an increase of 7 per cent in infants (0-4 year olds) compared with a 22 per cent increase in predominantly urban
  • In 2017, median workplace-based earnings in predominantly urban areas (excluding London) were £22,900 while predominantly rural areas were slightly lower at £21,400.
  • The highest rate of home workers was found in rural hamlets and dispersed areas, at 34 per cent, compared with 13 per cent in urban areas. Overall rural areas had a higher rate of home working compared with urban areas.
  • In Wales, three quarters of community exhibitors are societies or community cinemas, with multi-arts providers making up the remainder (including a small proportion of film festival screenings).
  • Almost half of the screenings take place in community halls and almost a third in mixed-use venues. A variety of spaces, from schools to commercial cinemas make up the remainder.
  • 66% of community exhibitors use DVD or Blu-ray projection systems. 27% use digital projection, mostly in mixed-use venues.
  • 78% of community exhibitors offer a mix of specialised and mainstream programming.
  • A fifth of community screen programmes are dedicated to specialised film. Only two offer mostly mainstream films.[1]
  • UK -wide, there is a significant number of community cinemas lacking public transport access.
  • The Scottish Government 2014 Scottish Household Survey (12) confirmed that cinema going is the most popular form of cultural attendance in Scotland, with over half of the respondents viewing a film over a twelve-month period.[2]
  • 16% of the rural population is aged under 14. The England average is 17%.
  • In urban areas 21% of the population is aged 15 to 29 years, but in rural areas this falls to 15%.[3]

[1] Rural Community Film Exhibition in Wales, Bigger Picture Research
[2] Mapping Film Exhibition in Scotland A report for Creative Scotland
[3] Action with Communities in Rural England (ACRE)

Organisations

Cinema for All help communities screen films. They are the national support and development organisation for community-led cinema: community cinemas, film clubs and societies.

Community Screen Forum represents organisations that promote, support and enable community screen experiences in under-serviced areas of the United Kingdom.

Rural Media Company is a Hereford-based production company and charity producing award-winning films and digital arts projects.

Live & Local Rural and Community Touring Scheme  supports a network of volunteer organisations who bring their communities together to enjoy performance and film at their local village hall, church or school.

Action with Communities in Rural England is the national voice for the 38 rural community councils who make up the country’s largest rural network.

Campaign to Protect Rural England work to protect, promote and enhance our towns and countryside to make them better places to live, work and enjoy, and to ensure the countryside is protected for now and future generations.

Scottish Rural Parliament aim to become a powerful voice for the diverse people and communities of rural Scotland, particularly those not already represented by other interests, to assure that policy and decision-making meets the needs of rural Scotland.

Scottish Rural Action is a grassroots-led, non-profit organisation. We seek to ensure that decision-makers understand the needs and strengths of rural communities in Scotland, and that policy does not disadvantage rural communities.

Campaign for the Protection of Rural Wales  has worked to safeguard the quality and diversity of  all Welsh landscapes and seascapes.

Rural Development Council in Northern Ireland provides a range of development, support,  training and delivery services for individuals, farmers, farm families, groups, communities, public and private sector organisations.

Stats

  • In the UK, asylum applications (excluding dependents) peaked at 84,100 in 2002 and reached a low point of 17,900 in 2010. After several years of increases, applications dropped by 6% to 30,700 in 2016.
  • Asylum applicants and their dependents comprised an estimated 9% of net migration in 2015, down from 44% in 2002.
  • In 2016, 68% of initial asylum applications were refused but 42% of appeals against initial refusals were successful.
  • Men made up 75% of main applicants for asylum in 2016.
  • The UK received about 3% of asylum claims made in EU countries (plus Norway and Switzerland) in 2016, and was the sixth highest recipient of asylum claims.[1]
  • According to the UNHCR, by mid-2015 there were 117,234 refugees, 37,829 pending asylum cases and 16 stateless persons in the UK. That’s less than one quarter of a percent of the UK’s total population (around 0.24%)
  • Asylum applications to the UK are relatively low – 32,733 in 2015. Although they have increased a little in recent years, they’re still significantly lower today than the peak of 84,000 applications back in 2002.
  • The vast majority of people who seek asylum in the UK have fled countries ravaged by war and human rights abuses. In 2015, the largest number of asylum applications to the UK came from nationals of Eritrea (3,695), Iran (3,242), Sudan (2,912) and Syria (2,539).
  • Over 65 million people around the globe have had to flee their homes – that’s like the entire British population having to leave.
  • It’s poor countries, not rich, western countries, who look after the vast majority of the world’s refugees. The UN’s Refugee Agency estimates that nearly nine in ten of the world’s refugees are sheltered by developing countries.
  • Last year, 172, 362 people arrived in Europe via sea. Just under half were women and children. 3,119 men, women and children have lost their lives during their attempt to cross the Mediterranean Sea.
  • In September 2015, European countries agreed to relocate 160,000 refugees away from Greece and Italy to help ease the pressure. By September 2017, almost 27,700 refugees had been relocated.
  • In 2017, an estimated 668,600 people sought safety in Europe. Britain received 26,350 asylum applications, a 14% decrease since the year before. Britain received less than 3% of all asylum claims made in the EU during last year.
  • By the end of 2017 more than 14,600 asylum applications had been waiting for longer than six months for an initial decision on the case. That’s an increase from 8,820 compared with the previous year. In Germany alone, 199,200 asylum applications were made.
  • The total backlog in cases pending a decision totalled 28,787.
  • In 2017, 27,331 people were imprisoned in immigration detention centres; among them many people seeking asylum. 54% were released back into the community.
  • The number of Syrian refugees resettled in the UK now stands at 10,538 since the conflict began.
  • In 2017, 813 non-Syrian refugees were resettled in Britain via the Gateway Protection Programme run in conjunction with the UN’s Refugee Agency (UNHCR). Just 1% of the world’s refugees will ever be resettled.[2]

[1]Migration to the UK: Asylum – The Migration Observatory at the University of Oxford
[2]Refugee Council – Top 20 facts about refugees and asylum seekers.

Organisations

Refugee Action has spent 35 years helping refugees build safe, hopeful and productive new lives in the UK.

In Place of War has worked with creative communities in some of the most challenging contexts in the world. It is a support system for community artistic, creative and cultural organisations in places of conflict, revolution and areas suffering the consequences of conflict.

Regional Refugee Forum North East is the independent membership organisation created by and for the North East region’s Refugee-led Community Organisations (RCOs), enabling them to unite and produce their Collective Voice and empowering them to be active agents in change.

Women for Refugee Women challenges the injustices experienced by women who seek asylum in the UK.

The Refugee Council is one of the leading charities in the UK working directly with refugees, and supporting them to rebuild their lives.

University of East London – Directory of Services & Organisations for Refugees, Asylum Seekers & Migrants

Welcome Cinema: Welcoming Refugees to the UK

A Guide to Welcoming Immigrants and Refugees

Stats

  • There are over 11 million people with a limiting long term illness, impairment or disability.
  • The most commonly-reported impairments are those that affect mobility, lifting or carrying.[1]
  • There are 13.9 million disabled people in the UK. 8 per cent of children are disabled, 19 per cent of working age adults are disabled, 45 per cent of pension age adults are disabled.[2]
  • After housing costs, the proportion of working age disabled people living in poverty (28 per cent) is higher than the proportion of working age non-disabled people (18 per cent).[3]
  • Life costs you £570 more on average a month if you’re disabled.[4]
  • Over a quarter of disabled people say that they do not frequently have choice and control over their daily lives.[5]
  • Around a third of disabled people experience difficulties related to their impairment in accessing public, commercial and leisure goods and services.[6]
  • The spending power of families with at least one disabled person is estimated by the Government to be over £200 billion a year.[7]
  • Disabled audiences are over-represented amongst video buyers.[8]

[1] ONS Opinions Survey 2011
[2] Family Resources Survey 2016/17
[3] Households Below Average Income, 2015-16
[4] Scope: The disability price tag
[5] ONS Opinions Survey 2011
[6] ONS Opinions Survey 2010
[7] Department for Work and Pensions
[8] BFI Audiences Research and Statistics 2015

Organisations

Scope exists to make this country a place where disabled people have the same opportunities as everyone else.
Disability Rights UK want a society where everyone can participate equally.

Centre for Accessible Environments (CAE) provides consultancy, training, research and publications on building design and management to meet all user needs, including disabled and older people.

Mind provides advice and support to empower anyone experiencing a mental health problem.

Royal National Institute of Blind People (RNIB) is the UK’s leading charity supporting blind and partially sighted people.

Action on Hearing Loss supports and helps people experiencing hearing loss, so they can take back control and live the live they choose.

Contact supports families with the best possible guidance and information. They bring families together to support each other, and help families to campaign, volunteer and fundraise to improve life for themselves and others.

Disability Arts has an extensive database of cinema and arts organisations

Sensory Trust also has a useful list

Access to live music for disabled audiences: Glastonbury Festival & Band on the Wall

Stats

  • In the UK, 87% of people are White, and 13% belong to a Black, Asian, Mixed or Other ethnic group.
  • Asian people, at 59%, were significantly less likely to take part in the arts than White people (including White ethnic minorities), at 78%, or Black people, at 70%[1]
  • Black people are three times as likely to be arrested as white people
  • People of white British and Indian backgrounds are more likely than other minorities to be homeowners
  • Among poorer children, those of BME backgrounds have higher attainment levels than white pupils[2]
  • Only 1 in 16 of current FTSE 100 board members is from a Black, Asian and Minority Ethnic (BAME) background.
  • 1 in 8 employees in the UK are from Black, Asian and Minority Ethnic groups.[3]
  • Diverse audiences tend to be heavier film consumers compared to the national average, especially Eastern Europeans (31% are “heavy” film consumers compared to 12% for the national average)
  • Asian, Black, Eastern European and LGB audiences attend the cinema much more frequently than the national average (all over 30% for “very regular” compared to 14% for the national average)
  • These audiences also have an above-average affinity for cinema, with over 1 in 2 Black, Eastern European and LGB audiences saying cinema remains the best place to watch film – even higher (3 in 5) for the Asian audience
  • 7 in 10 of the general public say it is important for some films to portray real life issues facing our communities – our diverse audiences tend to think this even more important (e.g. 88% of the Black audience)
  • Diverse audiences are also more likely to think it important that they can see stories, characters and settings to which they can personally relate – for example, 65% of the working class audience say it is important to see their own stories authentically reflected in the films they watch
  • 67% of the general public say the portrayal of our nation’s diverse audiences has become more authentic over the last ten years – and this view is largely shared by diverse audiences
  • However, when asked about the amount of work needed to be more authentic: 19% of the general public perceived “a great deal” more work needs to be done, comparing to 43% for the Asian audience and 58% of the Black audience
  • The following are the proportions from diverse audiences who say they would watch more films if people from diverse backgrounds were portrayed more authentically: 59% of the Asian audience, 66% of the Black audience, 54% of the Eastern European audience[4]

[1]Ethnicity Facts & Figures, GOV.UK
[2]The Guardian, Huge effect of ethnicity on life chances revealed in official UK figures
[3]Diversity in the UK
[4]Portrayal V Betrayal: an investigation of diverse and mainstream UK film audiences, 2011

Organisations

Diversity UK is a think tank to research, advocate and promote new ideas for improving diversity and inclusion in Britain. 

UK-BAME represents the diverse collective interests of the UK’s Black, Asians and Minority Ethnic communities who expressed interest or require assistance in developing businesses, community groups, lifestyles, and careers.

Refugee Action has spent 35 years helping refugees build safe, hopeful and productive new lives in the UK.

The British Blacklist offers reviews, news and social analysis striving to bring a voice to burgeoning talent, which rarely receive any visibility. Featuring an extensive database of African Caribbean British creative talent with a strong features-driven core.

The New Black Film Collective is network of film exhibitors, educators and programmers spread across the regions in the UK. As part of our range of services, we host screenings that matter to the local community featuring international and domestic films of black representation. 

Come the Revolution is a collective of curators, programmers and creatives from Bristol & Birmingham committed to exploring and challenging black life, experience and cultural expression through cinema.

We Are Parable believe in the power of events. They want to make events that leave a legacy and produce memories that last.

Birmingham Indian Film Festival – BIFF – brings you the best new Indian & South Asian independent cinema, with a rare window into a billion South Asian lives.

Gentle/Radical is a grassroots cultural organisation and platform for radical thinking, creative practice and social change.

In Place of War has worked with creative communities in some of the most challenging context in the world. In Place of War is a support system for community artistic, creative and cultural organisations in places of conflict, revolution and areas suffering the consequences of conflict.

Afrika Eye Film Festival, held annually in Bristol, is the South West’s biggest celebration of African cinema and culture. Our Festival brings films and diverse perspectives on Africa and the African diaspora to growing audiences in Bristol and the South West.

Desi Blitz is a digital magazine based in Birmingham, England. It’s the leading online magazine for British Asian communities in the UK.

David Oyelowo's full speech on diversity at the BFI Black Star Symposium

Idris Elba: Speech on diversity in the media and films

  • Asexual (or ace) – someone who does not experience sexual attraction.
  • Bi / bisexual – a romantic or sexual orientation towards more than one gender.
  • Cisgender or Cis – someone whose gender identity is the same as the sex they were assigned at birth.
  • Gay – refers to a man who has a romantic or sexual orientation towards men. Some women also define themselves as gay rather than lesbian.
  • Gender identity – a person’s innate sense of their own gender, whether male, female or something else (see non-binary below), which may or may not correspond to the sex assigned to them at birth.
  • Gender reassignment – to undergo gender reassignment usually means to undergo some sort of medical intervention, but it can also mean changing names, pronouns, dressing differently and living in your self-identified gender.
  • Heterosexual / straight – a romantic and/or sexual orientation towards people of the opposite gender.
  • Intersex – a term used to describe a person who may have the biological attributes of both sexes or whose biological attributes do not fit with societal assumptions about what constitutes male or female.
  • Lesbian – refers to a woman who has a romantic or sexual orientation towards women.
  • Non-binary – an umbrella term for a person who does not identify as only male or only female, or who may identify as both.
  • Pronoun – words we use to refer to people’s gender in conversation – for example, ‘he’ or ‘she’. Some people may prefer others to refer to them in gender neutral language and use pronouns such as they / their. If you’re not sure what pronoun someone prefers, just ask them.
  • Queer – in the past a derogatory term for LGBT individuals. The term has now been reclaimed by some LGBT people in particular who don’t identify with traditional categories around gender identity and sexual orientation but is still viewed to be derogatory by some. Queer is often used in a film and arts context or to refer to a more intersectional approach.
  • Trans – an umbrella term to describe people whose gender is not the same as, or does not sit comfortably with, the sex they were assigned at birth. Trans people may describe themselves using one or more of a wide variety of terms, including Transgender, Transsexual, Genderqueer, Genderfluid, Non-binary, Agender, or Two-spirit.
  • Transgender man – a term used to describe someone who is assigned female at birth but identifies and lives as a man. This may be shortened to trans man or FTM (female-to-male).
  • Transgender woman – a term used to describe someone who is assigned male at birth but identifies and lives as a woman. This may be shortened to trans woman or MTF (male-to-female).
  • Transsexual – this was used in the past as a more medical term to refer to someone who transitioned to live in the ‘opposite’ gender to the one assigned at birth. This term is still used by some although most people prefer the term trans or transgender.

For further glossary terms, visit Stonewall’s website.

Stats

Stonewall, as the leading organisation advocating for LGBT+ rights in the UK, says it is a reasonable estimate that there are between 5-7% people in the UK who are LGBT+.

Some further interesting statistics:

  • One in five LGBT people have experienced a hate crime or incident because of their sexual orientation and/or gender identity in the last 12 months
  • Two in five trans people have experienced a hate crime or incident because of their gender identity in the last 12 months[1]
  • Nearly half (42 per cent) of trans people are not living permanently in their preferred gender role stated they are prevented from doing so because they fear it might threaten their employment status[2]
  • Nearly half (45 per cent) of LGBT pupils – including 64 per cent of trans pupils – are bullied for being LGBT in Britain’s schools. This is down from 55 per cent of lesbian, gay and bi pupils who experienced bullying because of their sexual orientation in 2012 and 65 per cent in 2007[3]
  • A quarter of the world’s population believes that being LGBT should be a crime[4]
  • 1 in 3 homeless youth are LGBT[5]
  • LGBT people are more likely to be substance dependent[6]
  • LGBT people are more likely to face mental health challenges such as depression and anxiety[7]

[1]Stonewall: The Gay British Crime Survey (2013) and LGBT in Britain – Hate Crime (2017)
[2]Stonewall: Gay in Britain (2013) and Engendered Penalities (2007)
[3]Stonewall: The School Report (2017) and The RaRE Research Report (2015)
[4]Stonewall: Stonewall’s International Work and ILGA World (2016).
[5]Crisis, 2005
[6]University of Central Lancashire, 2014
[7]King et al 2008

Organisations

Stonewall works for acceptance without exception for lesbian, gay, bisexual and transgender people.

LGBT Foundation is a national charity delivering advice, support and information services to lesbian, gay, bisexual and trans (LGBT) communities.

See the downloads for a detailed list of organisations.

How to talk (and listen) to transgender people - Jackson Bird

How We Can Reduce Prejudice with a Conversation- David Fleischer

Not only is cinema one of the most accessible forms of experience for audiences on a tight budget, but it’s also a form that straddles the arts, entertainment and leisure categories.

That means that cinema is best placed to be a gateway for people seeking experiences to improve their quality of life, and looking for transformative and positive social interactions.

The law and our definition

Besides that, cinemas have a moral and legal (Equality Act 2010) obligation as public venues to be accessible to all types of audience, and to make suitable changes to their programme and environment to accommodate audiences that may be marginalised by disability, minority or a mixture of traits that could see them feeling alienated from the cinema experience. To this end, we seek to increase diversity throughout the Film Audience Network.

Our definition of diversity is to recognise and acknowledge the quality and value of difference. Our focus is on disability, gender, race, age and sexual orientation (as they pertain to the Equality Act 2010), because there continues to be significant under-representation in these areas. We also seek to ensure that people from lower socio-economic groups are better represented.

Statistics

There are some compelling statistics to clarify why cinemas should be supported to be inclusive in their approach to audiences, and to provide accessible screenings:

  • The UK is among the worst performing EU states on improvements to gender equality, and hasn’t improved in 10 years.
  • One in five LGBT people have experienced a hate crime or incident because of their sexual orientation and/or gender identity in the last 12 months.
  • Nearly half (42 per cent) of trans people are not living permanently in their preferred gender role stated they are prevented from doing so because they fear it might threaten their employment status.
  • Today, 30% of children in the UK are living in poverty.
  • There are over 11 million people in the UK with a limiting long term illness, impairment or disability. Life costs you £570 more on average a month if you’re disabled.
  • It is estimated that 1 in 6 people in the past week experienced a common mental health problem and major depression is thought to be the second leading cause of disability worldwide and a major contributor to the burden of suicide and ischemic heart disease.
  • There are around 700,000 people on the autism spectrum in the UK – that’s more than 1 in 100. If you include their families, autism is a part of daily life for 2.8 million people. 70% of autistic adults said that with more support they would feel less isolated.
  • There are 850,000 people living with dementia across the UK, and this is set to rise to over 2 million by 2051. 34% of these people don’t feel part of their community and 61% felt anxious or depressed recently.
  • Almost half of blind and partially sighted people feel ‘moderately’ or ‘completely’ cut off from people and things around them.
  • 34% of respondents with hearing loss said they were dissatisfied with the accessibility of cinemas. Less than 1% of cinema showtimes are accessible via captions in the UK. 83% of people with hearing loss said they would attend cinema regularly if a nearby cinema had captioned shows at convenient times.

Intersections

Where a person has protected characteristics that might place them in a minority group, they are also likely to be affected by other factors that increase their diversity and need for even greater measures by providers to ensure inclusion:

  • Between 44% – 52% of autistic people may have a learning disability.
  • At least one in three autistic adults are experiencing severe mental health difficulties due to a lack of support.
  • People from black and minority ethnic communities are at greater risk of some of the leading causes of sight loss.
  • Older people with sight loss are almost three times more likely to experience depression than people with good vision.

The benefits

Inclusive Cinema provides a slice of normal life for audiences with disabilities, and their companions, who may find social and physical barriers when they usually visit cinemas. Simple, practical changes can make a world of difference in bringing film to a wider audience.

Diversifying audiences isn’t just about being fair, and legally appropriate however. There is a real economic value in expanding the capabilities of cinema spaces to bring in audiences from all backgrounds and with a range of requirements. Audience portfolios that are diverse result in more robust organisations, that can handle changes in economic climate, and cultural trends.

As an example, the “purple pound” is the potential spend from over 11 million people with a limiting long term illness, impairment or disability, and is reckoned to be worth around £249bn, as you can see in this BBC video.

Inclusive Cinema was a UK-wide project developed by the BFI Film Audience Network (FAN) designed to support screen exhibitors. Together, we celebrated diversity on screen, in the audience and behind the camera.