People affected by dementia often have to give up the things they love due to inaccessible and unsupportive environments. This includes visiting a cinema.

Cinemas have an important part to play in tackling the social and economic impact of dementia, by allowing people living with dementia to continue to participate in entertainment. Our new cinema guide, produced in collaboration with Alzheimer’s Society and UK Cinema Association, is designed to help cinemas improve their accessibility and become more dementia-friendly.

People living with dementia should be able to live the life they want to lead in their communities, irrespective of their condition. This will only be achieved with greater awareness, understanding, and support for those impacted by dementia. Becoming a dementia-friendly organisation means providing the opportunities to help every person with dementia continue to do the things they want to do and cinemas are central to this aim.

From your first family trip to the big screen to seeing the latest blockbusters with friends as a teenager, film is an immersive experience which can leave a profound and lasting impact on an individual. It can promote activity and stimulation of the mind; be an important tool for reminiscence, and is often associated with relaxation, engagement and, above all, enjoyment. By developing an understanding of dementia, cinemas can make a huge difference to people living with dementia.

This guide gives best practice advice on how to run dementia-friendly screenings and shares successful case studies from organisations already running. It aims to spread awareness of dementia-friendly screenings and encourages cinemas of all sizes to get involved.

We have also prepared a dementia friendly survey to assist with gathering data at your screenings.

Access the guide, along with further resources in the downloads section.

In 2015 Disabled Access Day, 16 March, began as a day to celebrate good access and to create opportunities for people to try something new. The day was very much about highlighting the fantastic access that already exists in places, experiences such as going on a touch tour, enjoying a relaxed performance, sensory experiences, signed events, level access and of course a warm welcome! Often these activities and experiences are hard to arrange or create a sense of anxiety and fear.

Cinemas across the country offer access for people who may have visible or hidden disabilities, as well as offering specific accessible screenings, such as subtitled, audio described, BSL interpreted, relaxed environment, autism-friendly, and/or dementia-friendly screenings.

UK events

Your Local Cinema lists many subtitled and audio-described screenings

Accessible Screenings UK also list autism-friendly, subtitled and audio-described screenings

Many cinemas across the country offer relaxed environment or autism-friendly screenings, with adaptations to make the space more comfortable and accessible for autistic people to enjoy film as individuals or with their families.

Organisations such as the UK Cinema Association, Dimensions, National Autistic Society and BFI FAN have worked with cinemas to support them in welcoming autistic audiences.

We have provided some training resources and information on this page to help you host Relaxed Screenings in your venue.

Autism and cinema

Cinema and film can be an inspiring and powerful tool for representation and developing awareness projects. Find some inspiration on this page about previous and existing projects, films, or information for further research and planning ideas.

Film ideas and resources

What might a more inclusive film programming world look like?
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Autism Through Cinema Podcast
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Beacon Films Relaxed Cinema Project
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Daydream Cinema
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On relaxed screenings: neurodivergence and sound at the cinema
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The Mask: Short film on BFI Player
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DYSPLA: The Life and Death of an Anonymous Autistic Man - an experimental film installation
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Watch Seeing the Unseen on Vimeo On Demand
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Autism in Pink: Documentary
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DYSPLA: The Life and Death of an Anonymous Autistic Man - an experimental film installation
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The Autistic Film Critic
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Autism and BAME people
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I'm Trans, Autistic, And More Common Than You'd Think
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It all made sense when we found out we were autistic
read more
Gender and Autism
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Autism on film: can cinema get it right?
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Figs UK
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We need more representation for autistic people of colour
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SWAN - Scottish Women's Autism Network
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Autism facts and history
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Autism in BAME Communities - YouTube video
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Importance of autism-friendly cultural spaces
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Cinemas: Autism-Friendly Screenings
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I have nonverbal autism. Here's what i want you to know.
read more
Jess Thom: Relaxed venues can radically improve theatre experiences
read more
Universal Music: Creative Differences Handbook
read more
Hijinx Theatre
read more
Oska Bright Film Festival
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7 tips for a trip to the theatre with a child with autism
read more
We need autism understanding, not awareness
read more
Future Learn: Understanding Autism online course
read more
OpenLearn: Understanding Autism Free Online Course
read more
A Helpful Online Safety Guide for People With Autism Spectrum Disorders
read more

Dimensions, UKCA, BFI FAN autism friendly cinema screenings training video

Jo attended Opening our Doors: Inclusive Cinema in Glasgow 2019 to run a workshop on marketing diverse titles for audiences.

“One of things I enjoy most about working on grassroots and outreach marketing on film projects is the sheer diversity of campaigns you can be involved with as well as the creative freedom you can exercise on the below the line activity associated with these projects.

“As cinemas, community cinemas or festivals its imperative you treat grassroots/outreach marketing as an integral part of your audience development programme – you’ll need to nurture and cultivate these relationships over time.

“Look at your programme at a whole and find the common links between films  – look at I, Daniel Blake and Nae Pasaran! for instance, there is definitely a crossover in terms of the politics or looking at young empowered female led films like Patti Cake$ and Skate Kitchen. Be as strategic as you can with your programming.

“Organisations and individuals you engage with will become your ambassadors and champions so its important you keep the conversations with them going even during your quieter periods or between events.

“Also as local organisations you’re a unique position to understand the sensitivities and culture of your community, this is a massive advantage – think of all the knowledge you have and how it can be best used!”

Top 10 Tips

  1. Start with a SWOT – identify strengths, weaknesses, opportunities and threats for your upcoming film programme and events.
  1. Positioning – think about how are you positioning your films and events, does it ‘speak’ to your audience?
  1. Identify your audience – customers are only loyal to brands up to a certain point, don’t make the assumption they will come to your venue, engage, engage, engage!
  1. Assets – distributors spend budget on creating sharable assets for social, make sure to keep in touch with them to get up to date content to keep your messaging to audiences fresh!
  1. Data – depending on your CRM/Box Office system can you analyse your audiences by what they watch? If so, do you have permission to contact them (GDPR!) or do you have specific mailing lists e.g.; opera/ballet or kids season.
  1. Outreach – film releases can be so singular but try to identify common themes in your programme line up well ahead of time, e.g. youth audiences, political audiences and build a relationship with these audiences – how do they ‘consume’ their news?
  1. Partnerships – look at recent release of Nae Pasaran!, this film had a ton of support from local union branches, which created audiences (and demand!) for the film ahead of its release.
  1. Research – find out who your audience are with exit polls, not only is it an opportunity to get some key demographics on them but also to find out how they interact with your brand plus get them signed up to your mailing lists. (TIP: Have chocolates on hand for gentle coercion!)
  1. Eventise – not everyone likes Q&A panels, Patti Cake$ had battle raps and spoken word sessions on its opening night.
  1. Think outside the box – creativity sparks ideas, could you run a ‘strategy hack’ with all staff and your youth reps? Could the distributor provide financial support for some one off activity – Tyneside Cinema had a fire-eater for the release of The Girl Who Played with Fire.

BFI Statistical Yearbook 2018

Presents the most comprehensive picture of film in the UK and the performance of British films abroad during 2017. This publication is one of the ways the BFI delivers on its commitment to evidence-based policy for film.

FDA Yearbook 2018

The 2018 edition contains 128 pages of data and generic comment on the past year’s cinemagoing in the UK and Ireland, some of it specially commissioned and not published elsewhere. The book offers insights into how film distributors drove consumption by bringing a wide range of 874 releases to UK cinema audiences. There’s also an … More