In 2019, This Way Up took to Nottingham for the event’s sixth edition, which kicked off with opening sessions reflecting the key themes of the overall conference: Celebration, Resilience and The Future.

The conference featured more talks around inclusion than ever before, and we at Inclusive Cinema captured four of our favourite talks so those who couldn’t make the event could still get the benefit of case studies and insights shared.

The talks below are provided by the following speakers:

Rabab Ghazoul, the Founder & Director of Welsh cultural organisation platform Gentle/Radical, shared her vision of what the future of working with audiences could be. What does ‘outreach’ look like now, and what could it become?

Karena Johnson, Artistic Director and CEO, Hoxton Hall, shared her experience of re-launching Hoxton Hall, a Victorian music hall, and tackling the sometimes uncomfortable issue of diversity. She led a workshop session where delegates were invited to explore their own approach. She spoke about shifting organisational culture, bringing a team with you on a journey and how to manage expectations.

Rico Johnson-Sinclair, Director and Programmer of CineQ Birmingham discussed campaigning for queer, trans, and intersex people of colour’s stories on screen and how he reaches audiences.

Nikki Stratton, Co-Founder & Director, Deaffest looked at the best ways to market to D/deaf audiences. Catherine Downes (Co-Founder, usheru) discussed their work aiming to reach those that start the ticket-buying process but don’t complete the all-important checkout process. With tips and tricks to maximise the potential of your marketing output.

Outreach: Decoloniality & Revolution - Rabab Ghazoul

Diversifying the cultural landscape - Karena Johnson

Marketing: Reaching your target audience - Rico Johnson-Sinclair

The best way to market to Deaf audiences - Nikki Stratton

Beacon Films Relaxed Cinema Project

Beacon Films Relaxed Cinema project is helping cinemas in the North of England to build their confidence running inclusive film screenings that are accessible for Deaf, Disabled and/or Neurodivergent audiences.

The ICO commissioned this toolkit for (primarily) independent film exhibitors to support their work in making their venues and services more inclusive and accessible for visually impaired people.

Sight Loss in the UK

  • It is estimated that currently, over two million people in the UK live with sight loss that is severe enough to have a significant impact on their daily lives, such as their not being able to drive.
  • Every day, 250 people start to lose their sight in the UK.
  • As we get older we are increasingly likely to experience sight loss, and the UK population is ageing. In addition, sight loss is strongly linked with certain medical conditions as well as lifestyle factors such as diabetes and obesity – the rates of which are both rising.
  • The number of people with sight loss is estimated to rise to 2.7 million by 2030. By 2050, the current figure will double to over four million.

People living with sight loss want to enjoy the same experiences as everyone else. This includes going to the cinema and there is therefore a strong economic argument for film exhibitors to meet this demand, as well as the obvious social and moral imperatives for cultural organisations to aim to serve everyone within their community.

In addition, cinemas have a legal duty to make their services accessible to all people with disabilities, including visually impaired people, under the Equality Act 2010. People with disabilities who feel they have been refused or denied reasonable access to a service have the option to take the service provider to court.

Organisations that are inclusive and welcoming to people with disabilities gain enhanced community reputation and trust. People with disabilities are loyal to organisations which provide a consistently good and inclusive service.

Read the full ICO guide to Developing Visually Impaired Audiences, and check out their web page on Subtitling and audio description for information around screening accessibly to blind and partially-sighted audiences.

Understanding Sight Loss – Bhavini’s story

Socialising with tinnitus

Socialising with tinnitus can be challenging. A recent survey discovered that 4 in 10 people with tinnitus have changed their social lives because of the condition. It can be very easy to become isolated and withdrawn. So what can you do to reclaim your social life – not just in restaurants, but at the cinema, … More

Contact a Family Cymru: Supportive Environment Screenings

Project Overview A strategic project as part of Film Hub Wale’s Diversity & Access strand for 2015/16, developed in response to both audience and member demand. Contact a Family are a national charity that support families with children who have a range of sensory needs and learning difficulties. In 2015, Film Hub Wales awarded support … More