View & download 2019 resources including our info pack, event toolkit, guides, logos, images, invitations, posters, social media, digital screens, bunting, badges, letters & templates. Please do share any communications you create with @SilverSundayUK on social media or via info@SilverSunday.org.uk.
A carer is someone who spends a significant amount of their time providing unpaid support to a family member or friend. Social care and health services in particular have an important role in ensuring that carers are at the heart of the social care system; and are treated as expert partners in care. Skills for Care … More
Opening Our Doors was a day of workshops and talks developed by Film Hub Wales, aimed at highlighting inclusivity and equality in film exhibition. The event was aimed at exhibitors seeking to capacity build within their own cinemas. It was a tailor-made day of workshops, case studies and discussions by experts and FAN members for FAN members aimed to boost exhibitor confidence in being more inclusive.
Working closely with Film Hub Scotland, and forming part of their Amplify programme, an Opening our Doors day was delivered in January 2019 to support members of the network in understanding and engaging with diverse communities including low-income, BAME, and disabled groups. The event also referenced programming, and marketing for diverse audiences.
The BFI diversity standards task exhibitors with supporting better inclusion in cinema, such as inclusion for those with additional needs and for those who might feel culturally excluded.
Many of us know about the barriers that are in front of us when we talk about building diverse audiences. We don’t really get the time to consider and talk about our options, our fears, talk to our peers and come up with solutions to improve what we offer.
Consider this: Less than 15% of American men are over six foot tall, yet almost 60% of corporate CEOs are over six foot tall. Less than 4% of American men are over six foot, two inches tall, yet more than 36% of corporate CEOs are over six foot, two inches tall. Why does this happen? … More
Mental wellbeing is an extremely important issue with young people, and film can be a wonderful tool for helping them explore their feelings and broach difficult subjects. Thought-provoking films can allow young people to discuss the many difficult and complex issues associated with mental wellbeing in an accessible way. Using film can help develop emotional … More
Taking steps to make your venue more accessible is beneficial to everyone – from shops trying to increase sales to attractions aiming to increase footfall; and from wheelchair users to young parents out and about with prams. Here are some top tips for making your venue as accessible to as many people as possible.
A guide for practitioners and providers The main aim of this guide is to equip mental health providers and professionals with tools that will enable them to offer a service that is inclusive and able to cater for the needs of adults with both ASD and a mental health problem. This guide sets outs a … More
People affected by dementia often have to give up the things they love due to inaccessible and unsupportive environments. This includes visiting a cinema.
Cinemas have an important part to play in tackling the social and economic impact of dementia, by allowing people living with dementia to continue to participate in entertainment. Our new cinema guide, produced in collaboration with Alzheimer’s Society and UK Cinema Association, is designed to help cinemas improve their accessibility and become more dementia-friendly.
People living with dementia should be able to live the life they want to lead in their communities, irrespective of their condition. This will only be achieved with greater awareness, understanding, and support for those impacted by dementia. Becoming a dementia-friendly organisation means providing the opportunities to help every person with dementia continue to do the things they want to do and cinemas are central to this aim.
From your first family trip to the big screen to seeing the latest blockbusters with friends as a teenager, film is an immersive experience which can leave a profound and lasting impact on an individual. It can promote activity and stimulation of the mind; be an important tool for reminiscence, and is often associated with relaxation, engagement and, above all, enjoyment. By developing an understanding of dementia, cinemas can make a huge difference to people living with dementia.
This guide gives best practice advice on how to run dementia-friendly screenings and shares successful case studies from organisations already running. It aims to spread awareness of dementia-friendly screenings and encourages cinemas of all sizes to get involved.
We have also prepared a dementia friendly survey to assist with gathering data at your screenings.
Access the guide, along with further resources in the downloads section.
Michelle is the Involvement and Engagement Coordinator for Dimensions, an Autism Ambassador and mum to three autistic children. She does a lot to improve understanding and opportunities so she was asked to write a blog for World Autism Awareness Day.
Jo attended Opening our Doors: Inclusive Cinema in Glasgow 2019 to run a workshop on marketing diverse titles for audiences.
“One of things I enjoy most about working on grassroots and outreach marketing on film projects is the sheer diversity of campaigns you can be involved with as well as the creative freedom you can exercise on the below the line activity associated with these projects.
“As cinemas, community cinemas or festivals its imperative you treat grassroots/outreach marketing as an integral part of your audience development programme – you’ll need to nurture and cultivate these relationships over time.
“Look at your programme at a whole and find the common links between films – look at I, Daniel Blake and Nae Pasaran! for instance, there is definitely a crossover in terms of the politics or looking at young empowered female led films like Patti Cake$ and Skate Kitchen. Be as strategic as you can with your programming.
“Organisations and individuals you engage with will become your ambassadors and champions so its important you keep the conversations with them going even during your quieter periods or between events.
“Also as local organisations you’re a unique position to understand the sensitivities and culture of your community, this is a massive advantage – think of all the knowledge you have and how it can be best used!”
