2680 out of 7000 languages spoken in the world are endangered. Only a few hundred languages have genuinely been given a place in education systems and the public domain, and less than a hundred are used in the digital world.

International Mother Language Day has been observed every year since February 2000 to promote linguistic and cultural diversity and multilingualism. In 2019, the United Nations declared The Year of Indigenous Languages (IY2019) to raise awareness and recognise the important cultural value that they bring to our world.

The UN has proclaimed 2022-2032 the International Decade of Indigenous Languages to draw global attention on the critical situation of many indigenous languages.

This is a great time to focus on planning screenings of films not in the English language, learn about the challenges Indigenous languages face by connecting people through language and culture through film.

February is LGBT+ History Month in the United Kingdom. It’s a month to celebrate the heritage, culture and contributions of lesbian, gay, bisexual, transgender, queer and intersex self-defining groups.

Activists and allies can support by:

  • Increasing the visibility of lesbian, gay, bisexual and transgender (“LGBT”) people, their history, lives and their experiences in the curriculum and culture of educational and other institutions, and the wider community;
  • Raising awareness and advancing education on matters affecting the LGBT community;
  • Working to make educational and other institutions safe spaces for all LGBT communities; and
  • Promoting the welfare of LGBT people, by ensuring that the education system recognises and enables LGBT people to achieve their full potential, so they contribute fully to society and lead fulfilled lives, thus benefiting society as a whole.

Your Local Cinema

Accessible, subtitled shows enable film fans with hearing loss to ENJOY rather than endure cinema. For a few hours, the disabling barrier is removed. Last year more than a million attended accessible UK shows!

Recognising the rights of LGBTIQ+ people, National Coming Out Day brings awareness of LGBTIQ+ experiences across the world.

National Coming Out Day was inspired by a single march. 500,000 people participated in the March on Washington for Lesbian and Gay Rights on October 11, 1987, generating momentum to last for 4 months after the march had ended. During this period, over a hundred LGBTIQ+ identifying individuals gathered outside Washington, DC, and decided on creating a national day to celebrate coming out – this began on the 1st anniversary of their historic march.

Cinemas UK-wide will be sharing LGBTIQ+ stories to encourage acceptance, understanding and celebration in audiences.

World Mental Health Day shines a light on mental health experiences.

Now, more than ever, we must recognise the importance of mental health, how it is intrinsically connected to our physical health, and how we can care for ourselves and each other, support community, sensitivity and share experiences and offer solidarity.

In 2020, The World Health Organisation, United for Global Mental Health and the World Federation for Mental Health issued a press release calling for greater recognition of the need for support services, citing:

“Mental health is one of the most neglected areas of public health. Close to 1 billion people are living with a mental disorder, 3 million people die every year from the harmful use of alcohol and one person dies every 40 seconds by suicide. And now, billions of people around the world have been affected by the COVID-19 pandemic, which is having a further impact on people’s mental health.

“Yet, relatively few people around the world have access to quality mental health services. In low- and middle-income countries, more than 75% of people with mental, neurological and substance use disorders receive no treatment for their condition at all. Furthermore, stigma, discrimination, punitive legislation and human rights abuses are still widespread.”

Often misrepresented, mental health stories on screen can add to stigma around mental health conditions. Taking opportunities to raise awareness, and supporting education, cinemas across the UK are screening films to broaden understanding about mental health experiences, and ignite important discussions about how we look after each other.

Creating an Effective Audience Development Plan

This guide takes you through several planning stages. At each stage there are signposts to further information to watch or read. It shows you how to bring everything together to make an actionable plan that will help you attract the widest possible audience in imaginative and energetic ways. It will help you identify potential audiences … More