ICO: Developing Deaf Audiences for film

At least 1 in 6 people in the UK are affected by deafness. This number incorporates a wide range of experiences and forms of communication, but no matter the specific need, the d/Deaf and Hard of Hearing deserve to be able to enjoy the cinema. We created this guide to help you understand the challenges Deaf people … More

In 2019, This Way Up took to Nottingham for the event’s sixth edition, which kicked off with opening sessions reflecting the key themes of the overall conference: Celebration, Resilience and The Future.

The conference featured more talks around inclusion than ever before, and we at Inclusive Cinema captured four of our favourite talks so those who couldn’t make the event could still get the benefit of case studies and insights shared.

The talks below are provided by the following speakers:

Rabab Ghazoul, the Founder & Director of Welsh cultural organisation platform Gentle/Radical, shared her vision of what the future of working with audiences could be. What does ‘outreach’ look like now, and what could it become?

Karena Johnson, Artistic Director and CEO, Hoxton Hall, shared her experience of re-launching Hoxton Hall, a Victorian music hall, and tackling the sometimes uncomfortable issue of diversity. She led a workshop session where delegates were invited to explore their own approach. She spoke about shifting organisational culture, bringing a team with you on a journey and how to manage expectations.

Rico Johnson-Sinclair, Director and Programmer of CineQ Birmingham discussed campaigning for queer, trans, and intersex people of colour’s stories on screen and how he reaches audiences.

Nikki Stratton, Co-Founder & Director, Deaffest looked at the best ways to market to D/deaf audiences. Catherine Downes (Co-Founder, usheru) discussed their work aiming to reach those that start the ticket-buying process but don’t complete the all-important checkout process. With tips and tricks to maximise the potential of your marketing output.

Outreach: Decoloniality & Revolution - Rabab Ghazoul

Diversifying the cultural landscape - Karena Johnson

Marketing: Reaching your target audience - Rico Johnson-Sinclair

The best way to market to Deaf audiences - Nikki Stratton

Matchbox Cineclub: subtitling and advice services

Since 2019, all of Matchbox Cineclub’s screenings are subtitled, part of our commitment to making our events as accessible as possible. We also provide a professional subtitling service, with a particular expertise in film exhibition. Matchbox Cine can provide descriptive subtitles/SDH/captions for theatrical and non-theatrical exhibition, trailers, social media, broadcast television or any moving image … More