Stats

In the United Kingdom, someone is deemed low income if their household income is 60% of the median wage.  The government uses the median income over the mean, whereas the median is not affected by a few large numbers.

Based on the low income data, information is generated on low income households but there are many other ways to measure low-income households. This measurement is also the one that’s used to deem whether or not someone is classed as living in poverty. It is known as relative income poverty.

Many working class people in the United Kingdom may also be located as “low-income” communities because of their economic experiences. Unlike other characteristics such as race or gender, people from low income backgrounds weren’t afforded the same protection under the law. Therefore there has been less discussion on lower-income groups in strands of work looking to engage disenfranchised groups.

  • 21% of households are low-income communities. [1]
  • Black and minority ethnic groups are more likely to have a lower income background than people who do not have a black and minority ethnic background. [2]
  • Women are slightly more likely to have a lower income background than men. [3]
  • Of all religious groups, people with Muslim backgrounds are the most likely group to come from low-income backgrounds. [4]
  • 24% of people in Wales, 22% of people in England, 20% of people in Northern Ireland and 19% of people in Scotland have low income backgrounds. [5]
  • Low-income rates are higher in families where one person is disabled. [6]
  • One in 3 people in the UK feel that they are “too poor” to join in with society by taking part in activities such as going to the cinema. [7]

[1] GOV.UK – Households below average income
[2] Joseph Rowntree Foundation – Poverty and ethnicity in the UK
[3] Dept. of Social Policy & Intervention – Poverty through a Gender Lens
[4] Centre for Social Investigation – Review of the relationship between religion and poverty
[5] Joseph Rowntree Foundation – UK Poverty Statistics
[6] Joseph Rowntree Foundation – Poverty rates in families with a disabled person
[7] Joseph Rowntree Foundation – Poverty, Participation and Choice

Organisations

Joseph Rowntree Foundation is an independent organisation working to inspire social change through research, policy and practice.

End Child Poverty (ECP) coalition was set up in 2003 to leverage the work of a wide range of groups all of whom shared the objective of eradicating child poverty in the UK.

Child Poverty Action Group work to understand what causes poverty, the impact it has on children’s lives, and how it can be solved – for good.

Turn2us is a national charity helping people when times get tough. We provide financial support to help people get back on track.

Salvation Army support people on a journey towards a sustainable outcome…

Habitat for Humanity is an international charity fighting poverty housing in the UK and across the world

Stats

  • There are 11 million people with hearing loss across the UK, that’s around one in six of us.
  • There are 50,000 children with hearing loss in the UK. Around half are born with hearing loss while the other half lose their hearing during childhood.
  • An estimated 900,000 people in the UK have severe or profound hearing loss.
  • It is estimated that there are at least 24,000 people across the UK who use British Sign Language (BSL) as their main language (although there are likely to be more that we don’t know about).
  • Hearing loss can lead to withdrawal from social situations, emotional distress, and depression. Research shows that it increases the risk of loneliness, but only for those who don’t wear hearing aids.
  • Hearing loss can increase the risk of dementia by up to five times, but evidence also suggests that hearing aids may reduce these risks.[1]
  • 70% of people with hearing loss who responded to a survey said that hearing loss sometimes prevented them from fulfilling their potential at work.[2]
  • 35% of business leaders surveyed in a YouGov poll don’t feel confident about employing a person with hearing loss.[3]
  • Nine out of ten respondents said background noise was the biggest problem they face when eating out.[4]
  • 87% people with hearing loss have started to watch a programme on-demand and found that it had no subtitles.[5]
  • Less than 10% of respondents rated the provisions at their local cinema as good or excellent.
  • 5% of respondents said they would visit the cinema more frequently if provisions were improved.
  • 91% of respondents found the number of subtitled screenings in their area inadequate.
  • 61% of respondents felt the staff at their local cinema were not aware of their needs.
  • 64% of respondents felt the marketing of these provisions at their local cinema was inadequate or inconsistent.[6]

[1] Action on Hearing Loss, Facts and Figures 2018
[2] Action on Hearing Loss, Hidden Disadvantage report
[3] Action on Hearing Loss, Working for Change report
[4] Action on Hearing Loss, Speak Easy survey
[5] Action on Hearing Loss, Progress on Pause report
[6] Independent Cinema Office, Developing Deaf Audiences in Your Cinema

Organisations

Action on Hearing Loss supports and helps people experiencing hearing loss, so they can take back control and live the live they choose.

BDA is the UK’s leading membership organisation and registered charity run by Deaf people for Deaf people. The BDA delivers a range of services to achieve its aims of empowering Deaf people to overcome difficulties that they face on a daily basis.

National Deaf Children’s Society is the leading charity dedicated to creating a world without barriers for deaf children and young people.

Sense is a national disability charity that supports people with complex communication needs, including those who are deafblind, to be understood, connected and valued.

Deafblind UK supports people with combined sight and hearing loss to live the lives they want.

About Visible Cinema: Films for Deaf & Hard of Hearing audiences

Stats

  • One in two people aged 90 and over are living with sight loss.
  • Nearly two-thirds of people living with sight loss are women.
  • People from black and minority ethnic communities are at greater risk of some of the leading causes of sight loss.
  • Adults with learning disabilities are 10 times more likely to be blind or partially sighted than the general population.
  • Only 17 per cent of registered blind and partially sighted people were offered any form of emotional support at the time of diagnosis.
  • In the year after registration, less than 30 per cent of people who lost their sight say they were offered mobility training to help them get around independently.
  • Almost half of blind and partially sighted people feel ‘moderately’ or ‘completely’ cut off from people and things around them.
  • Older people with sight loss are almost three times more likely to experience depression than people with good vision.
  • Only one in four registered blind and partially sighted people of working age are in employment.[1]

[1] RNIB

Organisations

Royal National Institute of Blind People (RNIB) is the UK’s leading charity supporting blind and partially sighted people.

Vocal Eyes provide opportunities for blind and partially sighted people to experience the arts at UK’s theatres, museums, galleries and heritage sites.

Scope exists to make this country a place where disabled people have the same opportunities as everyone else.

LOOK-UK supports young people and families living with a vision impairment.

CVI Society is a UK charity that raises awareness of Cerebral Visual Impairment providing education and support to families and healthcare professionals.

VICTA supports children and young people who are blind or partially sighted and their families across the UK.

What is Audio Description? - RNIB

Stats

  • There are over 11 million people with a limiting long term illness, impairment or disability.
  • The most commonly-reported impairments are those that affect mobility, lifting or carrying.[1]
  • There are 13.9 million disabled people in the UK. 8 per cent of children are disabled, 19 per cent of working age adults are disabled, 45 per cent of pension age adults are disabled.[2]
  • After housing costs, the proportion of working age disabled people living in poverty (28 per cent) is higher than the proportion of working age non-disabled people (18 per cent).[3]
  • Life costs you £570 more on average a month if you’re disabled.[4]
  • Over a quarter of disabled people say that they do not frequently have choice and control over their daily lives.[5]
  • Around a third of disabled people experience difficulties related to their impairment in accessing public, commercial and leisure goods and services.[6]
  • The spending power of families with at least one disabled person is estimated by the Government to be over £200 billion a year.[7]
  • Disabled audiences are over-represented amongst video buyers.[8]

[1] ONS Opinions Survey 2011
[2] Family Resources Survey 2016/17
[3] Households Below Average Income, 2015-16
[4] Scope: The disability price tag
[5] ONS Opinions Survey 2011
[6] ONS Opinions Survey 2010
[7] Department for Work and Pensions
[8] BFI Audiences Research and Statistics 2015

Organisations

Scope exists to make this country a place where disabled people have the same opportunities as everyone else.
Disability Rights UK want a society where everyone can participate equally.

Centre for Accessible Environments (CAE) provides consultancy, training, research and publications on building design and management to meet all user needs, including disabled and older people.

Mind provides advice and support to empower anyone experiencing a mental health problem.

Royal National Institute of Blind People (RNIB) is the UK’s leading charity supporting blind and partially sighted people.

Action on Hearing Loss supports and helps people experiencing hearing loss, so they can take back control and live the live they choose.

Contact supports families with the best possible guidance and information. They bring families together to support each other, and help families to campaign, volunteer and fundraise to improve life for themselves and others.

Disability Arts has an extensive database of cinema and arts organisations

Sensory Trust also has a useful list

Access to live music for disabled audiences: Glastonbury Festival & Band on the Wall

Stats

  • Almost eight in 10 companies and public-sector bodies pay men more than women[1]
  • 8 million women were working full-time and 6.3 million were working part-time. 42% of women in employment were working part-time compared to 13% of men.[2]
  • The gender mix in UK film casts has not improved since the end of the Second World War.
  • In crews the gender mix has improved, but in some departments women still make up less than 10 per cent of senior roles.
  • Female actors have tended to make fewer films and have had shorter careers than male actors.
  • Unnamed characters who work in high-skilled occupations (e.g. doctor) are much more likely to be portrayed by men than women.
  • Films that have one woman in a senior writing or directing role contain relatively more women in their casts.[3]
  • The peak for female representation in film (when women made up 41% of casts) was over 100 years ago, in 1917.[4]
  • In the 100 highest grossing live-action films in the US for the years 2014, -16, Google showed that men were seen and heard almost twice as often as women, with women occupying just 36% of screen time and 35% of speaking time.[5]
  • Since 2005 only 16% of unnamed doctors in UK films have been played by women, despite women now comprising 52% of doctors on the UK’s General Practitioners Register.[6]
  • In film schools, numbers are generally 50:50 men to women, there are equal opportunities and equal training. Women make up 50 per cent of all short films entered into festivals (according to Directors UK) but they seem to drop out, or are pushed out of filmmaking, later in their careers.
  • In 2009, 19 per cent of all UK films had no women in any of the six key roles – director, writer, producer, exec-producer, cinematographer or editor.[7]

[1] Gender pay gap figures reveal eight in 10 UK firms pay men more, The Guardian 2018
[2] Women and the Economy, House of Commons Briefing Paper, 2018
[3] Women in film: what does the data say?, Nesta 2017
[4] The gender imbalance in UK film casts, Nesta 2017
[5] Google, in collaboration with the Geena Davis Institute on Gender in Media
[6] #PressForProgress: Evidencing gender inequality in the arts, Nesta 2017
[7] Calling the Shots, University of Southampton 2018

Organisations

Women in Film & Television UK is the leading membership organisation for women working in creative media in the UK and part of an international network of over 13,000 women.

Bird’s Eye View is a year round agency that campaigns for gender equality in film Now in its 15th year, BEV spotlights and celebrates films created by women, and supports women working in film through training and events.

Calling the Shots: Women and Contemporary Film Culture in the UK, 2000-2015 is a large Arts and Humanities Research Council funded (£589,710) four-year project researching and writing the contemporary history of women working in the UK film industry.

Club des Femmes is a queer feminist collective. They curate film screenings and events. Their mission is to offer a freed up space for the re-examination of ideas through art.

Miss Representation: Women and Film - Supply and Demand

Reel Equality Film Club | Love Film Hate Sexism

Stats

  • In the UK, 87% of people are White, and 13% belong to a Black, Asian, Mixed or Other ethnic group.
  • Asian people, at 59%, were significantly less likely to take part in the arts than White people (including White ethnic minorities), at 78%, or Black people, at 70%[1]
  • Black people are three times as likely to be arrested as white people
  • People of white British and Indian backgrounds are more likely than other minorities to be homeowners
  • Among poorer children, those of BME backgrounds have higher attainment levels than white pupils[2]
  • Only 1 in 16 of current FTSE 100 board members is from a Black, Asian and Minority Ethnic (BAME) background.
  • 1 in 8 employees in the UK are from Black, Asian and Minority Ethnic groups.[3]
  • Diverse audiences tend to be heavier film consumers compared to the national average, especially Eastern Europeans (31% are “heavy” film consumers compared to 12% for the national average)
  • Asian, Black, Eastern European and LGB audiences attend the cinema much more frequently than the national average (all over 30% for “very regular” compared to 14% for the national average)
  • These audiences also have an above-average affinity for cinema, with over 1 in 2 Black, Eastern European and LGB audiences saying cinema remains the best place to watch film – even higher (3 in 5) for the Asian audience
  • 7 in 10 of the general public say it is important for some films to portray real life issues facing our communities – our diverse audiences tend to think this even more important (e.g. 88% of the Black audience)
  • Diverse audiences are also more likely to think it important that they can see stories, characters and settings to which they can personally relate – for example, 65% of the working class audience say it is important to see their own stories authentically reflected in the films they watch
  • 67% of the general public say the portrayal of our nation’s diverse audiences has become more authentic over the last ten years – and this view is largely shared by diverse audiences
  • However, when asked about the amount of work needed to be more authentic: 19% of the general public perceived “a great deal” more work needs to be done, comparing to 43% for the Asian audience and 58% of the Black audience
  • The following are the proportions from diverse audiences who say they would watch more films if people from diverse backgrounds were portrayed more authentically: 59% of the Asian audience, 66% of the Black audience, 54% of the Eastern European audience[4]

[1]Ethnicity Facts & Figures, GOV.UK
[2]The Guardian, Huge effect of ethnicity on life chances revealed in official UK figures
[3]Diversity in the UK
[4]Portrayal V Betrayal: an investigation of diverse and mainstream UK film audiences, 2011

Organisations

Diversity UK is a think tank to research, advocate and promote new ideas for improving diversity and inclusion in Britain. 

UK-BAME represents the diverse collective interests of the UK’s Black, Asians and Minority Ethnic communities who expressed interest or require assistance in developing businesses, community groups, lifestyles, and careers.

Refugee Action has spent 35 years helping refugees build safe, hopeful and productive new lives in the UK.

The British Blacklist offers reviews, news and social analysis striving to bring a voice to burgeoning talent, which rarely receive any visibility. Featuring an extensive database of African Caribbean British creative talent with a strong features-driven core.

The New Black Film Collective is network of film exhibitors, educators and programmers spread across the regions in the UK. As part of our range of services, we host screenings that matter to the local community featuring international and domestic films of black representation. 

Come the Revolution is a collective of curators, programmers and creatives from Bristol & Birmingham committed to exploring and challenging black life, experience and cultural expression through cinema.

We Are Parable believe in the power of events. They want to make events that leave a legacy and produce memories that last.

Birmingham Indian Film Festival – BIFF – brings you the best new Indian & South Asian independent cinema, with a rare window into a billion South Asian lives.

Gentle/Radical is a grassroots cultural organisation and platform for radical thinking, creative practice and social change.

In Place of War has worked with creative communities in some of the most challenging context in the world. In Place of War is a support system for community artistic, creative and cultural organisations in places of conflict, revolution and areas suffering the consequences of conflict.

Afrika Eye Film Festival, held annually in Bristol, is the South West’s biggest celebration of African cinema and culture. Our Festival brings films and diverse perspectives on Africa and the African diaspora to growing audiences in Bristol and the South West.

Desi Blitz is a digital magazine based in Birmingham, England. It’s the leading online magazine for British Asian communities in the UK.

David Oyelowo's full speech on diversity at the BFI Black Star Symposium

Idris Elba: Speech on diversity in the media and films

Black Moon Film Club

Black Moon Film Club hosts screenings all over Northern Ireland, with a home in Belfast’s Black Box arts venue in the Cathedral Quarter area of the city. The film club has been supported by Film Hub NI who offer funding and audience development support to film exhibitors in Northern Ireland. Black Moon Film Club is an inclusive … More

Your film club, your way: SEN/ ASN

The resource covers five of the most popular or impactful films from Into Film’s inclusion project, provides tips for the arrangement of your Into Film club, suggestions for film reviewing and activities to enhance and support screenings.

How to Get the Press on Your Side

Extract from Clare Wilford’s 2016 PR Presentation ‘How to Get the Press on Your Side’ for the ICO’s REACH: Strategic Audience Development participants