Navigating Difference was commissioned by four audience development agencies, Arts About Manchester, Audiences Central, Audiences London and Audiences Yorkshire. Arts Council England’s work on diversity made it an ideal partner in the project. None of the partners wanted to produce a simplistic guide to ‘best practice’ because their work over the past 10 years has shown them that there is no single blueprint that will be effective in every organisation. Different artists, organisations, communities and contexts will always need different solutions. And those solutions are never simple. Neither can they be left to marketing or education. Cultural diversity can only come from a commitment to changing values throughout an organisation. So read on to find out what thinking you and your colleagues need to do to develop a blueprint that’s right for your organisation, right for the art and right for the communities you seek to serve.