In March 2022 film education charity Into Film partnered with UK cinemas to hold 99 free schools screenings for both primary and secondary pupils on the theme of ‘We Can Be Heroes’.
For the first time, exhibitors were asked to screen every film with closed caption Hard of Hearing subtitles. Driven by the principle of increasing universal accessibility, the events were not advertised to schools as ‘special screenings’ for a specific audience but all attendees were made aware of the subtitles to help raise awareness among non-d/Deaf/Hard of Hearing students about access requirements. In addition to this, over a third of the screenings were autism friendly.