Accessibility in cinemas: Are cinemas playing fair?

In this day and age all cinemas should be accessible for disabled people, right? Emma Purcell investigates to find out about people’s experiences of accessibility and customer service at cinemas, as well as what regulations are, or should be, in place to improve equality for disabled people at UK cinemas.

Relaxed screenings are screenings where the environment has been adapted to be more welcoming and accessible to people with additional needs.

These could be people living with dementia, autism, or other neurodiverse people. These screenings are identifiable by some adjustments such as altered lighting, volume of sound, arrangement of the venue, and usually don’t have trailers, and customers are encouraged to get up and move around, or speak or make noise if they want to/feel the need to. Screenings are usually introduced so that everyone attending realises talking and movement is allowed.

There is a detailed dementia-friendly screenings guide available here for those looking to run specific dementia-friendly screenings.

Dimensions, UKCA and FAN are collaborating on a comprehensive autism-friendly screenings guide currently, which will be shared in 2019.

In preparation

  1. Talk to your customers about what you can do to make your cinema, social spaces and box office more accessible for people with specific needs.
  2. Talk to knowledgeable organisations such as Alzheimer’s Society, Dimensions, Scope, Mencap, or local organisations to get their input on your cinema.
  3. Train up your staff with briefings and/or formal training.
  4. Market your event well in advance and across multiple channels. Consider leafleting public places like doctors surgeries, shopping locations and community centres.
  5. You may want to create a social story for your film, showing the audience images of the venue, parking, box office, cafe and screen, and even detailing some plot points and information about characters in the film, so they know what to expect on arrival.
  6. Only sell 75% of the screen capacity so there is plenty of room around and the audience doesn’t feel crowded or overwhelmed.

In the venue

  1. Improve signage by using accessible black and yellow recommended signs (these can be temporary printouts) with images that are recognisable and simple.
  2. Allow room for mobility aids and more seating in areas where people may need to queue – box office/cafe.
  3. Create a chillout space where people can go and relax if they find the experience overwhelming.
  4. Double your volunteers supporting the event, so there are plenty of hands to help people move around and get comfortable.
  5. Consider rearranging the screen so people can sit more comfortably – you may want to use sofas and beanbags over your formal seating, if your cinema is capable of this.
  6. Consider turning the lights up and the volume down to adapt for people with sensory sensitivities.
  7. Open the screen half an hour early so people can arrive and get settled and you can start on time. If you need to start the film late, explain to the audience that this is happening. This should ideally only be in the event that you are assisting a customer into the cinema.
  8. Allow people to sit where they like. Booked seats can be troublesome.
  9. Introduce the screening to explain what adjustments have been made and to let everyone know talking and movement is allowed.

 

Scottish Queer International Film Festival

Project overview Scottish Queer International Film Festival (SQIFF) was founded in 2014, holding its first one-off screening in September of that year and 3 annual Festivals since then. Attendance has grown from 1801 at our first festival in 2015 to 4609 in 2017 (a 156% increase). SQIFF’s audiences are made up of diverse LGBTQ+ communities … More

Oska Bright Film Festival

The festival takes place every other year and in its “off” year the festival tours around the UK and the world. In its eighth edition, Oska Bright Film Festival ran over three days (15 – 17 November 2017), showing more than 60 films from all around the world, with over 3600 people attending. If you’d … More

The UK Event Accessibility Guide

An essential guide for event managers and venues on planning events, meetings, conferences, exhibitions & other activities in the UK that are fully inclusive and accessible.

Global Accessibility Awareness Day top tips

Less Obvious Tips for Better Access at Your Arts Events. So you’re putting on an accessible arts event. You’ve considered all the basic access requirements: you’ve booked interpreters, printed large print hand-outs, uploaded the audio description to your audio guides, and made sure the accessible toilet isn’t full of buckets and mops – what else … More

Creating accessible documents

Writing with accessibility in mind means that you are trying to ensure that your content can be read and understood by as wide an audience as possible. This factsheet presents some helpful tips on improving the accessibility of your publications, for both print and reading online. It focuses primarily on producing accessible material using Microsoft … More

A Guide To Monitoring Your Audience Diversity

Audiences London developed these Guidelines for building a visitor profile in order to help organisations in their steps to develop a more diverse audience. These Guidelines are based on a research project carried out by Audiences London, which consulted a range of cultural organisations of all shapes and sizes. The advice here therefore acknowledges that … More

Using A Range Of Communication Channels To Reach Disabled People

We absorb a wide range of information every day through different communication channels, for example, radio, television, newspapers, advertising, internet and word of mouth. Some of these methods may be out of reach or inaccessible to some disabled people. Using a range of communication channels will help to maximise the number of people you reach.