Tag: marketing

Recognising the rights of LGBTIQ+ people, National Coming Out Day brings awareness of LGBTIQ+ experiences across the world.

National Coming Out Day was inspired by a single march. 500,000 people participated in the March on Washington for Lesbian and Gay Rights on October 11, 1987, generating momentum to last for 4 months after the march had ended. During this period, over a hundred LGBTIQ+ identifying individuals gathered outside Washington, DC, and decided on creating a national day to celebrate coming out – this began on the 1st anniversary of their historic march.

Cinemas UK-wide will be sharing LGBTIQ+ stories to encourage acceptance, understanding and celebration in audiences.

World Mental Health Day shines a light on mental health experiences.

Now, more than ever, we must recognise the importance of mental health, how it is intrinsically connected to our physical health, and how we can care for ourselves and each other, support community, sensitivity and share experiences and offer solidarity.

In 2020, The World Health Organisation, United for Global Mental Health and the World Federation for Mental Health issued a press release calling for greater recognition of the need for support services, citing:

“Mental health is one of the most neglected areas of public health. Close to 1 billion people are living with a mental disorder, 3 million people die every year from the harmful use of alcohol and one person dies every 40 seconds by suicide. And now, billions of people around the world have been affected by the COVID-19 pandemic, which is having a further impact on people’s mental health.

“Yet, relatively few people around the world have access to quality mental health services. In low- and middle-income countries, more than 75% of people with mental, neurological and substance use disorders receive no treatment for their condition at all. Furthermore, stigma, discrimination, punitive legislation and human rights abuses are still widespread.”

Often misrepresented, mental health stories on screen can add to stigma around mental health conditions. Taking opportunities to raise awareness, and supporting education, cinemas across the UK are screening films to broaden understanding about mental health experiences, and ignite important discussions about how we look after each other.