Shape Arts

Explore 20 simple ways to make your marketing more accessible.

Accessibility most directly helps disabled and older people but, in fact, all audiences benefit from inclusive design: people watching videos on noisy trains need subtitles, simple use of English helps those who don’t use it as their first language, and clear design aids readability for all. Around a billion people worldwide (that’s 15% of the global population) have some form of impairment. Why would you want to miss out on this growing market?